Katarzyna Bachnik, PhD, is a Professor of Marketing and Innovation at Hult International Business School, Cambridge, MA. She used to be affiliated at the Institute of Management, Warsaw School of Economics (SGH), and has collaborated as Visiting Professor with several universities worldwide. Her research interests include innovation and design thinking, higher education, international marketing and sustainability, and she is an author of several publications and expertise papers in the aforementioned areas.
Magdalena Kazmierczak, PhD, is an Associate Professor in Quality Management Department in the Institute of Management at the Poznan University of Economics and Business (PUEB). Her research interests include corporate social responsibility, sustainability and standardized management systems.
Magdalena Rojek-Nowosielska, PhD, is an Associate Professor in the Strategic Management Department at the Wroclaw University of Economics and Business. She is a member of T
