Books By George P. Moschis - Author

George P. Moschis is Alfred Bernhardt Research Professor of Marketing and Director of the Center for Mature Consumer Studies at Georgia State University; and Adjunct Professor and Director of the Consumer Life-course Studies Group at Mahidol University in Bangkok, Thailand. Professor Moschis is an internationally-known authority on consumer topics relevant to people at different stages in life, from children and adolescents to elderly. He has been studying consumers for four decades and has published large numbers of articles and books about their behaviors at various life stages and over the course of their lives.