Books By Deborah J. MacInnis, C. Whan Park, Joseph W. Priester - Author

C. Whan Park is the Joseph A. DeBell Professor of Marketing and Director of the University of Southern California’s Center for Global Branding. He has published numerous articles in leading marketing journals, such as Journal of Marketing Research, Journal of Consumer Research, Journal of Marketing, and Journal of Consumer Psychology. His current research is in the areas of brand attachment, branding strategy, and consumers’ aesthetic experiences. He is an editorial board member of the Journal of Marketing. He is active in executive education nationally and around the world. He currently serves as editor of the Journal of Consumer Psychology. Deborah J. MacInnis is the Charles L. and Ramona I. Hilliard Professor of Business Administration at the Marshall School of Business, University of Southern California. Her research focuses on consumer behavior with an emphasis on emotion, persuasion, and branding. She is an associate editor for the Journal of Consumer Research and the Journal of Consumer Psychology. She