Books By Bruce Robertson - Author

Following twenty years in sales and marketing, Bruce Robertson earned his Ph.D. in marketing at the University of Cincinnati and is now an associate professor at San Francisco State University. He has written for numerous peer-reviewed publications including Organization Science and the Journal of Professional Selling and Sales Management. Most recently his Atlantic Marketing Journal article, "Operating a Very Large-Section, Hybrid Principles of Marketing Class at a Public University: Lessons Learned over 10 Years," received the Axcess Capon Innovation in Teaching Award. His presentation, "How I Teach 1200 Students Out of a 150 Seat Classroom," has been featured at the Academy of Marketing Science and the Prentice-Hall Marketing Symposium. In 2011, Dr. Robertson was named an Outstanding Marketing Teacher by the Academy of Marketing Science.