Books By Bruce McCarthy, Melissa Appel - Author

Bruce McCarthy, Founder of Product Culture, helps companies like EGYM, Kaleyra, Localytics, Nuance, and Socure achieve their product visions through advising, coaching, and workshops. He is President Emeritus of the Boston Product Management Association and a head judge at the annual Harvard Business School New Venture Competition. Bruce co-wrote Product Roadmapping Relaunched: How to Set Direction While Embracing Uncertainty.