Books By Alicia (Autonomous University of Coahuila, Mexico) de la Peña - Author

Alicia de la Peña, PhD, is a full-time Research Professor in the School of Marketing at Autonomous University of Coahuila, Mexico. Her research has been funded by the Mexican Secretary of Education. Her work has been published in the International Journal of Consumer Studies, the Journal of Nonprofit and Public Sector Marketing, and the International Journal of the Built Environment and Asset Management, and she has also published several books. Dr. de la Peña is also a consultant in digital marketing strategies. She is a member of the National System of Researchers in Mexico (SNI) and the American Marketing Association (Mexico City Chapter). Dr. de la Peña’s research interests include consumer behavior, consumer well-being, consumer health, and the use of social networks. Dr. de la Peña earned her PhD in Business Administration from EGADE Business School within the marketing/responsible consumer behavior research track. She earned a master’s in business administration from Universidad Iberoamericana (2001) a