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Andy Maslen - Author

About the Author

Featured books by Andy Maslen

Other books by Andy Maslen

Write to Sell The Ultimate Guide to Copywriting

Write to Sell The Ultimate Guide to Copywriting

Author: Andy Maslen Format: Paperback / softback Release Date: 23/09/2019

How do you persuade someone to buy from you just by writing to them? What does effective copywriting look like - and sound like? Write to Sell has the answers! Read this book and you'll learn: - The confidence and skills to write better copy- New ways to gain readers' attention, respect and trust- Hints and tips on turning selling skills into copywriting skills- Simple techniques to improve the readability of your copy- The impact of design and layout on copywriting- The meaning of good written English - the rules you must follow, the rules you can safely ignore If I were starting out as a writer tomorrow, I would definitely want to read this book. I pretty much taught myself most of the tricks all those years ago - and it took me far too long! Had I read this book, it would have saved me years of trial and, for the most part, error. -- Drayton Bird, the godfather of direct marketing

Persuasive Copywriting Cut Through the Noise and Communicate With Impact

Persuasive Copywriting Cut Through the Noise and Communicate With Impact

Author: Andy Maslen Format: Hardback Release Date: 03/01/2019

Persuasive Copywriting, second edition, is the ultimate copywriting survival guide for the 21st century. With the majority of creative professionals developing their skills on the job, it is notoriously difficult to benchmark successful copy. This book provides a step up for those who already know the basics, and are seeking more advanced, psychology-driven techniques to gain the competitive edge. With practical insight into human decision making and consumer engagement, it inspires the clear-cut confidence needed to create, quantify and sell stand out copy in a cluttered marketplace. This second edition of Persuasive Copywriting complements the how to perspective of copywriting, with impressive interviews from leading ad agencies and copywriters across the globe, addressing day to day issues faced in a multitude of roles. Updates include practical advice to measure and benchmark effective copy, guidance on creating and critiquing briefs, plus four new chapters on how to weave copywriting skills into the wider industry. These cover particularly useful ground around storytelling, content marketing and the impact of evolving channels like mobile and social media. Practical and inspiring, it is a vibrant, all-encompassing guide to copywriting; an essential to every marketer's bookshelf.

Persuasive Copywriting Cut Through the Noise and Communicate With Impact

Persuasive Copywriting Cut Through the Noise and Communicate With Impact

Author: Andy Maslen Format: Paperback / softback Release Date: 03/01/2019

Persuasive Copywriting, second edition, is the ultimate copywriting survival guide for the 21st century. With the majority of creative professionals developing their skills on the job, it is notoriously difficult to benchmark successful copy. This book provides a step up for those who already know the basics, and are seeking more advanced, psychology-driven techniques to gain the competitive edge. With practical insight into human decision making and consumer engagement, it inspires the clear-cut confidence needed to create, quantify and sell stand out copy in a cluttered marketplace. This second edition of Persuasive Copywriting complements the how to perspective of copywriting, with impressive interviews from leading ad agencies and copywriters across the globe, addressing day to day issues faced in a multitude of roles. Updates include practical advice to measure and benchmark effective copy, guidance on creating and critiquing briefs, plus four new chapters on how to weave copywriting skills into the wider industry. These cover particularly useful ground around storytelling, content marketing and the impact of evolving channels like mobile and social media. Practical and inspiring, it is a vibrant, all-encompassing guide to copywriting; an essential to every marketer's bookshelf.

Write Copy Make Money

Write Copy Make Money

Author: Andy Maslen Format: Paperback / softback Release Date: 15/10/2010

Texten auf den Punkt gebracht Ein Werkzeugkasten fur Texter

Texten auf den Punkt gebracht Ein Werkzeugkasten fur Texter

Author: Andy Maslen Format: Paperback / softback Release Date: 07/04/2010

100 Great Copywriting Ideas From Leading Companies Around the World

100 Great Copywriting Ideas From Leading Companies Around the World

Author: Andy Maslen Format: Paperback / softback Release Date: 28/11/2009

Write To Sell

Write To Sell

Author: Andy Maslen Format: Paperback / softback Release Date: 26/06/2009

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