Chris Anderson - Author

About the Author

Chris Anderson is TED's president and head curator. Trained as a journalist after graduating from Oxford University, Anderson launched more than 100 successful magazines and websites before turning his attention to TED, which he and his non-profit organization acquired in 2001. His TED mantra - 'ideas worth spreading' - continues to blossom on an international scale. He lives in New York City.

Featured books by Chris Anderson

TED Talks The Official TED Guide to Public Speaking

TED Talks The Official TED Guide to Public Speaking

Author: Chris Anderson Format: Hardback Release Date: 03/05/2016

Where books like Talk Like TED and TED Talks Storytelling whetted the appetite, here is the official TED guide to public speaking from the man who put TED talks on the world's stage. 'Nobody in the world better understands the art and science of public speaking than Chris Anderson. He is absolutely the best person to have written this book' Elizabeth Gilbert. Anderson shares his five key techniques to presentation success: Connection, Narration, Explanation, Persuasion and Revelation (plus the three to avoid). He also answers the most frequently asked questions about giving a talk, from 'What should I wear?' to 'How do I handle my nerves?'. Ted Talks is also full of presentation tips from such TED notable speakers as Sir Ken Robinson, Bill Gates, Mary Roach, Amy Cuddy, Elizabeth Gilbert, Dan Gilbert, Amanda Palmer, Matt Ridley and many more.

Other books by Chris Anderson

You Never Know

You Never Know

Author: Chris Anderson Format: Paperback Release Date: 30/09/2018

Chris Anderson's You Never Know is an accessible down-to-earth collection of poetry. Catholic, Christian, and Spiritual But Not Religious readers will find humor and breathtaking prose in these poems set primarily in the Pacific Northwest. Juxtaposing experience and intuition, Anderson challenges readers to find connections in the elusive and inexplicable. The surprising presence of God, or the Mystery, or Something Other, lingers in our memory and our longing and our everyday lives. We never know in the sense that this is all a mystery, beyond us; and yet we never know in the sense that life is full of surprises, and wonderful surprises. We have to see them. Remember them. And poetic language, the language of image, gets us closer to this wordlessness, and this joy, and this sorrow, than anything else.

TED Talks The official TED guide to public speaking: Tips and tricks for giving unforgettable speeches and presentations

TED Talks The official TED guide to public speaking: Tips and tricks for giving unforgettable speeches and presentations

Author: Chris Anderson Format: Paperback Release Date: 17/08/2018

'This is not just the most insightful book ever written on public speaking-it's also a brilliant, profound look at how to communicate' - Adam Grant, author of ORIGINALS In Ted Talks Chris Anderson, Head of TED, reveals the inside secrets of how to give a first-class presentation. Where books like Talk Like TED and TED Talks Storytelling whetted the appetite, here is the official TED guide to public speaking from the man who put TED talks on the world's stage. 'Nobody in the world better understands the art and science of public speaking than Chris Anderson. He is absolutely the best person to have written this book' Elizabeth Gilbert. Anderson shares his five key techniques to presentation success: Connection, Narration, Explanation, Persuasion and Revelation (plus the three to avoid). He also answers the most frequently asked questions about giving a talk, from 'What should I wear?' to 'How do I handle my nerves?'. Ted Talks is also full of presentation tips from such TED notable speakers as Sir Ken Robinson, Bill Gates, Mary Roach, Amy Cuddy, Elizabeth Gilbert, Dan Gilbert, Amanda Palmer, Matt Ridley and many more. This is a lively, fun read with great practical application from the man who knows what goes into a truly memorable speech. In Ted Talks Anderson pulls back the TED curtain for anyone who wants to learn how to prepare an exceptional presentation.

TED Talks

TED Talks

Author: Chris Anderson Format: eBook Release Date: 26/01/2017

Chris Anderson, seit mehr als einer Dekade der Kopf hinter den TED Talks, hat das offizielle Handbuch geschrieben: TED Talks: Die Kunst der offentlichen Rede Was als jahrlich stattfindende Innovationskonferenz in Kalifornien begann, ist mittlerweile zu einem globalen Phanomen geworden: TED Talks werden in Stadten auf der ganzen Welt gehalten und im Internet frei zuganglich gemacht. Den Themen sind keine Grenzen gesetzt, einziges Kriterium: die Ideen mussen begeistern und inspirieren - und das in 18 Minuten. Anderson verfugt uber einen immensen Erfahrungsschatz und wei, was eine gute Rede gut macht. Und genau das verrat er in diesem Buch: - Wie entwickle ich eine Idee und spinne einen roten Faden? - Wie bereite ich mich vor: Schreibe ich ein Skript oder spreche ich frei? - Was ziehe ich an?- Und wie gehe ich mit Lampenfieber um?"e;Wenn Sie vorhaben, auch nur einen Ton von sich zu geben, sollten Sie dieses Buch lesen."e; Adam Grant"e;Mit den TED Talks ist die Kunst der Rhetorik fur das 21. Jahrhundert neu erfunden worden. (...) Hinter dieser Revolution steckt Chris Anderson, der die Vision hat, dass gute Ideen die Welt verbessern konnen, und einen Leitfaden fur die gute, uberzeugende Rede entwickelt hat."e; Steven Pinker

Light When It Comes Trusting Joy, Facing Darkness, and Seeing God in Everything

Light When It Comes Trusting Joy, Facing Darkness, and Seeing God in Everything

Author: Chris Anderson Format: Paperback Release Date: 30/11/2016

We all have moments of joy, moments that move us somehow, spiritual moments that we can't quite put a finger on. But then we rush on and soon forget. In this book Chris Anderson shares such moments from his own life in order to inspire readers who are seeking, hurting, doubting, or searching. Drawing on an ancient prayer tradition, the examen of conscience, Anderson relates personal anecdotes, short scenes, and stories in a collage style that stimulates readers to reflect on their own lives. He shows how the examen can serve as a simple but powerful way to remember moments of light, of struggle, of joy. And however small or fleeting these moments are, in them God is calling and meeting us.

TED Talks The official TED guide to public speaking

TED Talks The official TED guide to public speaking

Author: Chris Anderson Format: Paperback Release Date: 03/11/2016

In the New York Times-bestselling Ted Talks Chris Anderson, head of TED, reveals the inside secrets of how to give a first-class presentation. Where books like Talk Like TED and TED Talks Storytelling whetted the appetite, here is the official TED guide to public speaking from the man who put TED talks on the world's stage. 'Nobody in the world better understands the art and science of public speaking than Chris Anderson. He is absolutely the best person to have written this book' Elizabeth Gilbert.Anderson shares his five key techniques to presentation success: Connection, Narration, Explanation, Persuasion and Revelation (plus the three to avoid). He also answers the most frequently asked questions about giving a talk, from 'What should I wear?' to 'How do I handle my nerves?'.Ted Talks is also full of presentation tips from such TED notable speakers as Sir Ken Robinson, Bill Gates, Mary Roach, Amy Cuddy, Elizabeth Gilbert, Dan Gilbert, Amanda Palmer, Matt Ridley and many more. This is a lively, fun read with great practical application from the man who knows what goes into a truly memorable speech. InTed Talks Anderson pulls back the TED curtain for anyone who wants to learn how to prepare an exceptional presentation.

TED Talks

TED Talks

Author: Chris Anderson Format: eBook Release Date: 03/05/2016

"e;Catnip for all the TED fans out there."e; Publishers Weekly"e;Unimpeachably practical . . . A handy guide for novice and moderately experienced speakers."e; Kirkus Reviews"e;Anderson shares the secrets behind the best TED presentations."e; BooklistSince taking over TED in 2001, Chris Anderson has shown how carefully crafted talks can be the key to unlocking empathy, spreading knowledge, and promoting a shared dream. Done right, a talk can electrify a room and transform an audiences worldview; it can be more powerful than anything in written form.This invaluable guide (Publishers Weekly) explains how the miracle of powerful public speaking is achieved, and equips you to give it your best shot. There is no set formula, but there are tools that can empower any speaker.Chris Anderson has worked with all the TED speakers who have inspired us the most, and here he shares insights from such favorites as Sir Ken Robinson, Salman Khan, Monica Lewinsky and more everything from how to craft your talks content to how you can be most effective on stage. This is a must-read for anyone who is ready to create impact with their ideas.

TED Talks The Official TED Guide to Public Speaking

TED Talks The Official TED Guide to Public Speaking

Author: Chris Anderson Format: Hardback Release Date: 03/05/2016

Where books like Talk Like TED and TED Talks Storytelling whetted the appetite, here is the official TED guide to public speaking from the man who put TED talks on the world's stage. 'Nobody in the world better understands the art and science of public speaking than Chris Anderson. He is absolutely the best person to have written this book' Elizabeth Gilbert. Anderson shares his five key techniques to presentation success: Connection, Narration, Explanation, Persuasion and Revelation (plus the three to avoid). He also answers the most frequently asked questions about giving a talk, from 'What should I wear?' to 'How do I handle my nerves?'. Ted Talks is also full of presentation tips from such TED notable speakers as Sir Ken Robinson, Bill Gates, Mary Roach, Amy Cuddy, Elizabeth Gilbert, Dan Gilbert, Amanda Palmer, Matt Ridley and many more.

The Numbers Game Why Everything You Know About Football is Wrong

The Numbers Game Why Everything You Know About Football is Wrong

Author: Chris Anderson, David Sally Format: Paperback Release Date: 05/06/2014

The Numbers Game by Chris Anderson and David Sally reveals football's astonishing hidden rules Fully updated with a new World Cup chapter Football has always been a numbers game: 4-4-2, the big number 9 and 3 points for a win. But what if up until now we've been focusing on the wrong numbers? What if the numbers that really matter, the ones that hold the key to winning matches, are actually 2.66, 53.4, 50/50, and 0 > 1? What if managers only make a 15% difference? What if Chelsea should have bought Darren Bent? In this incisive, myth-busting book, Chris Anderson, former goalkeeper turned football statistics guru, and David Sally, former baseball pitcher turned behavioural economist, show that every shred of knowledge we can gather can help us to love football and understand it even more. You'll discover why stopping a goal is more valuable than scoring one, why corners should be taken short, and why it is better to improve your worst player than to buy a superstar. You'll never play, or watch, a game of football in quite the same way again. The Numbers Game is essential reading for football fans everywhere and will also appeal to readers who loved Moneyball and Freakonomics. At 17, Chris Anderson found himself playing in goal for a fourth division club in West Germany; today, he's a professor in the Ivy League at Cornell University in Ithaca, New York. An award winning social scientist and football analytics pioneer, Anderson consults with leading clubs about how best to play the numbers game. David Sally is a former baseball pitcher and a professor at the Tuck School of Business at Dartmouth College in the US, where he analyses the strategies and tactics people use when they play, compete, negotiate, and make decisions. He is an adviser to clubs and other organizations in the global football industry.

Makers The New Industrial Revolution

Makers The New Industrial Revolution

Author: Chris Anderson Format: Paperback Release Date: 04/04/2013

If a country wants to remain economically vibrant, it needs to manufacture things. In recent years, however, many nations have become obsessed with making money out of selling services, leaving the real business of manufacturing to others. Makers is about how all that is being reversed. Over the past ten years, the internet has democratised publishing, broadcasting and communications, leading to a massive increase in the range of participation in everything digital - the world of bits. Now the same is happening to manufacturing - the world of things. Chris Anderson, bestselling author of The Long Tail, explains how this is happening: how such technologies as 3D printing and electronics assembly are becoming available to everybody, and how people are building successful businesses as a result. Whereas once every aspiring entrepreneur needed the support of a major manufacturer, now anybody with a smart idea and a little expertise can make their ideas a reality. Just as Google, Facebook and others have created highly successful companies in the virtual world, so these new inventors and manufacturers are assuming positions of ever greater importance in the real world. The next industrial revolution is on its way.

Makers

Makers

Author: Chris Anderson Format: eBook Release Date: 02/10/2012

3D Robotics co-founder and bestselling author Chris Anderson takes you to the front lines of a new industrial revolution as today's entrepreneurs, using open source design and 3-D printing, bring manufacturing to the desktop. In an age of custom-fabricated, do-it-yourself product design and creation, the collective potential of a million garage tinkerers and enthusiasts is about to be unleashed, driving a resurgence of American manufacturing. A generation of ';Makers' using the Web's innovation model will help drive the next big wave in the global economy, as the new technologies of digital design and rapid prototyping gives everyone the power to invent--creating ';the long tail of things'.

Pro Business Applications with Silverlight 5

Pro Business Applications with Silverlight 5

Author: Chris Anderson Format: Paperback Release Date: 31/10/2011

Silverlight 5 has the potential to revolutionize the way we build business applications. With its flexibility, web deployment, cross-platform capabilities, rich .NET language support on the client, rich user interface control set, small runtime, and more, it comes close to the perfect platform on which to build business applications. It's a very powerful technology, and despite its youth, it's moving forward at a rapid pace and is gaining widespread popularity. This book guides you through the process of designing and developing enterprise-strength business applications in Silverlight 5 and C#. You'll learn how to take advantage of the power of Silverlight to develop rich and robust business applications-from getting started to deployment, and everything in between. In particular, this book will serve developers who want to learn how to design business applications. It will introduce the patterns you'll use, the issues you'll face, and how to resolve them. Author Chris Anderson, who has been building line-of-business applications for years, demonstrates his expertise through a candid presentation of how to tackle real-life issues, rather than just avoiding them. Developers will benefit from his hard-won expertise through business application design patterns that he shares throughout the book. With this book in hand, you will: Create a fully-functional business application in Silverlight Discover how to satisfy the general requirements that most business applications need Develop a business application framework

Long Tail from SmarterComics

Long Tail from SmarterComics

Author: Chris Anderson Format: eBook Release Date: 16/04/2011

Now in comic format, this 2006 New York Times bestseller introduced the business world to a future that's already here. It explains why the focus of Internet commerce is not on hits but on misses-the long tail of the demand curve - and illuminates the reasons behind the success of niche operations like Amazon.com, iTunes, and Netflix. A must-read for every entrepreneur and manager!In the era of pre-Internet, businesses focused on providing lots of inventory items that were in high demand, but this left consumers searching for niche products that no one wanted to bother to provide. In the Internet era, the focus is on serving niche consumers, who collectively spend more on low-demand items than the public does on "e;hot"e; products. This entails an entirely different approach to mission and to marketing than the philosophy traditionally taught in business schools. Eric Schmidt, CEO of Google, says Anderson's ideas "e;influence Google's strategic thinking in a profound way."e;We only recommend it for iPad users. iPhone/iPod touch users should refer to the SmarterComics iPhone App on iTunes.

Pro Business Applications with Silverlight 4

Pro Business Applications with Silverlight 4

Author: Chris Anderson Format: Paperback Release Date: 25/08/2010

Silverlight 4 has the potential to revolutionize the way we build business applications. With its flexibility, web deployment, cross-platform capabilities, rich .NET language support on the client, rich user interface control set, small runtime, and more, it comes close to the perfect platform in which to build business applications. It's a very powerful technology, and despite its youth, it's moving forward at a rapid pace and is gaining widespread adoption. This book will guide you through the process of designing and developing enterprise-strength business applications in Silverlight 4 and C#. You will learn how to take advantage of the power of Silverlight to develop rich and robust business applications, from getting started to deployment, and everything in between. In particular, this book will serve developers who want to learn how to design business applications, and introduce the patterns to use, the issues that you'll face, and how to resolve them. Chris Anderson, who has been building line-of-business applications for years, demonstrates his experience through a candid presentation of how to tackle real-life issues, rather than just avoid them. Developers will benefit from his hard-won expertise through business application design patterns that he shares throughout the book. With this book in hand, you will Create a fully functional business application in Silverlight Discover how to satisfy all of the general requirements that most business applications need Develop a business application framework

Free How today's smartest businesses profit by giving something for nothing

Free How today's smartest businesses profit by giving something for nothing

Author: Chris Anderson Format: Paperback Release Date: 06/05/2010

What happens when advances in technology allow many things to be produced for more or less nothing? And what happens when those things are then made available to the consumer for free? In his groundbreaking new book, The Long Tail author Chris Anderson considers a brave new world where the old economic certainties are being undermined by a growing flood of free goods - newspapers, DVDs, T-shirts, phones, even holiday flights. He explains why this has become possible - why new technologies, particularly the Internet, have caused production and distribution costs in many sectors to plummet to an extent unthinkable even a decade ago. He shows how the flexibility provided by the online world allows producers to trade ever more creatively, offering items for free to make real or perceived gains elsewhere. He pinpoints the winners and the losers in the Free universe. And he demonstrates the ways in which, as an increasing number of things become available for free, our decisions to make use of them will be determined by two resources far more valuable than money: the popular reputation of what is on offer and the time we have available for it. In the future, he argues, when we talk of the 'money economy' we will talk of the 'reputation economy' and the 'time economy' in the same breath, and our world will never be the same again.

The Best American Magazine Writing 2009

The Best American Magazine Writing 2009

Author: Chris Anderson Format: Paperback Release Date: 12/11/2009

More and more readers turn to The Best American Magazine Writing for their annual fix of the year's most captivating essays, columns, reporting, and criticism. Chosen from the winners and finalists of the 2009 National Magazine Awards, this year's selections include the haunting story by Chris Jones (Esquire) of an American soldier's final journey home; James Wood's brilliant critique of the award-winning novelist Marianne Robinson (The New Yorker); a compelling column by Naomi Klein (The Nation) on the return of class consciousness in America; two biting reviews of recent books on feminism by Sandra Tsing Loh (The Atlantic); and a moving and insightful account by David Lipsky (Rolling Stone) of David Foster Wallace in his final days. Also featured are a fascinating report by Ryan Lizza (The New Yorker) on the political making of Barack Obama; an unforgettable profile by Hanna Rosin (The Atlantic) of a transgendered child struggling to be normal in rural America; absorbing reflections by Tom Chiarella (Esquire) on apprenticing as a butcher in an Indianapolis meat market; and an unusual look by Sean Flynn (GQ) at the legacy of the late singer and unstoppable personality, James Brown. Chris Anderson, popular commentator and author of the best-selling book The Long Tail adds his own, not-to-be-missed introduction. Take a break from the screen and dive in, he writes. I think you'll emerge, many pages later, no longer worrying about the future of print.

Free

Free

Author: Chris Anderson Format: eBook Release Date: 07/07/2009

The online economy offers challenges to traditional businesses as well as incredible opportunities. Chris Anderson makes the compelling case that in many instances businesses can succeed best by giving away more than they charge for. Known as "e;Freemium,"e; this combination of free and paid is emerging as one of the most powerful digital business models. In Free, Chris Anderson explores this radical idea for the new global economy and demonstrates how it can be harnessed for the benefit of consumers and businesses alike. In the twenty-first century, Free is more than just a promotional gimmick: It's a business strategy that is essential to a company's successful future. Download the audiobook of Free for free! Details inside the book.

The Long Tail How Endless Choice is Creating Unlimited Demand

The Long Tail How Endless Choice is Creating Unlimited Demand

Author: Chris Anderson Format: Paperback Release Date: 02/07/2009

What happens when there is almost unlimited choice? When everything becomes available to everyone? And when the combined value of the millions of items that only sell in small quantities equals or even exceeds the value of a handful of best-sellers? In this ground-breaking book, Chris Anderson shows that the future of business does not lie in hits - the high-volume end of a traditional demand curve - but in what used to be regarded as misses - the endlessly long tail of that same curve. As our world is transformed by the Internet and the near infinite choice it offers consumers, so traditional business models are being overturned and new truths revealed about what consumers want and how they want to get it. Chris Anderson first explored the Long Tail in an article in Wired magazine that has become one of the most influential business essays of our time. Now, in this eagerly anticipated book, he takes a closer look at the new economics of the Internet age, showing where business is going and exploring the huge opportunities that exist: for new producers, new e-tailers, and new tastemakers. He demonstrates how long tail economics apply to industries ranging from the toy business to advertising to kitchen appliances. He sets down the rules for operating in a long tail economy. And he provides a glimpse of a future that's already here.

The Long Tail How Endless Choice is Creating Unlimited Demand

The Long Tail How Endless Choice is Creating Unlimited Demand

Author: Chris Anderson Format: CD-Audio Release Date: 03/05/2007

What happens when there is almost unlimited choice? When everything becomes available to everyone? And when the combined value of the millions of items that only sell in small quantities equals or even exceeds the value of a handful of bestsellers? In this groundbreaking audiobook, Chris Anderson shows that the future of business does not lie in hits - the high-volume end of a traditional demand curve - but in what used to be regarded as misses - the endlessly long tail of that same curve. As our world is transformed by the Internet and the near infinite choice it offers consumers, so traditional business models are being overturned and new truths revealed about what consumers want and how they want to get it. Chris Anderson first explored the Long Tail in an article in Wired magazine that has become one of the most influential business essays of our time. Now he takes a closer look at the new economics of the Internet age, showing where business is going and exploring the huge opportunities that exist: for new producers, new e-tailers, and new tastemakers. He demonstrates how long tail economics apply to industries ranging from the toy business to advertising to kitchen appliances. He sets down the rules for operating in a long tail economy. And he provides a glimpse of a future that's already here.

Essential Windows Presentation Foundation (WPF)

Essential Windows Presentation Foundation (WPF)

Author: Chris Anderson Format: Paperback Release Date: 11/04/2007

Chris Anderson was one of the chief architects of the next-generation GUI stack, the Windows Presentation Framework (WPF), which is the subject of this book. Chris's insights shine a light from the internals of WPF to those standing at the entrance, guiding you through the concepts that form the foundation of his creation. -From the foreword by Chris Sells As one of the architects behind WPF, Chris Anderson skillfully explains not only the `how,' but also the `why.' This book is an excellent resource for anyone wanting to understand the design principles and best practices of WPF. -Anders Hejlsberg, technical fellow, Microsoft Corporation If WPF stands as the user interface technology for the next generation of Windows, then Chris Anderson stands as the Charles Petzold for the next generation of Windows user interface developers. -Ted Neward, founding editor, TheServerSide.NET This is an excellent book that does a really great job of introducing you to WPF, and explaining how to unlock the tremendous potential it provides. -Scott Guthrie, general manager, Developer Division, Microsoft WPF is a whole new animal when it comes to creating UI applications, drawing on design principles originating from both Windows Forms and the Web. Chris does a great job of not only explaining how to use the new features and capabilities of WPF (with associated code and XAML based syntax), but also explains why things work the way they do. As one of the architects of WPF, Chris gives great insight into the plumbing and design principles of WPF, as well as the mechanics of writing code using it. This is truly essential if you plan to be a serious WPF developer. -Brian Noyes, chief architect, IDesign Inc.; Microsoft Regional Director; Microsoft MVP I was given the opportunity to take a look at Chris Anderson's book and found it to be an exceedingly valuable resource, one I can comfortably recommend to others. I can only speak for myself, but when faced with a new technology I like to have an understanding of how it relates to and works in relation to the technology it is supplanting. Chris starts his book by tying the WPF directly into the world of Windows 32-bit UI in C++. Chris demonstrates both a keen understanding of the underlying logic that drives the WPF and how it works and also a skill in helping the reader build on their own knowledge through examples that mimic how you would build your cutting edge applications. -Bill Sheldon, principal engineer, InterKnowlogyWindows Presentation Foundation (WPF) replaces Microsoft's diverse presentation technologies with a unified, state-of-the-art platform for building rich applications. WPF combines the best of Windows and the Web; fully integrates user interfaces, documents, and media; and leverages the full power of XML-based declarative programming. In Essential Windows Presentation Foundation, former WPF architect Chris Anderson systematically introduces this breakthrough platform, focusing on the concepts and techniques working developers need in order to build robust applications for real users. Drawing on his unique experience as an architect on the team, Anderson thoroughly illuminates the crucial new concepts underlying WPF and reveals how its APIs work together to offer developers unprecedented value.Through working sample code, you'll discover how WPF draws on the Web's simple models for markup and deployment, common frame for applications, and rich server connectivity, and on Windows' rich client model, simple programming model, strong control over look-and-feel, and rich networking. Topics explored in depth includeWPF components and architecture Key WPF design decisions-and why they matter XAML markup language Controls Layouts Visuals and media, including 2D, 3D, video, and animation Data integration Actions Styles WPF Base ServicesEssential Windows Presentation Foundation is the definitive, authoritative, code-centric WPF reference: everything Windows developers need to create a whole new generation of rich, graphical applications.Figures Foreword by Don Box Foreword by Chris Sells Preface About the Author Chapter 1: Introduction Chapter 2: Applications Chapter 3: Controls Chapter 4: Layout Chapter 5: Visuals Chapter 6: Data Chapter 7: ActionsChapter 8: StylesAppendix: Base Services Index

Long Tail

Long Tail

Author: Chris Anderson Format: eBook Release Date: 11/07/2006

What happens when the bottlenecks that stand between supply and demand in our culture go away and everything becomes available to everyone?"e;The Long Tail"e; is a powerful new force in our economy: the rise of the niche. As the cost of reaching consumers drops dramatically, our markets are shifting from a one-size-fits-all model of mass appeal to one of unlimited variety for unique tastes. From supermarket shelves to advertising agencies, the ability to offer vast choice is changing everything, and causing us to rethink where our markets lie and how to get to them. Unlimited selection is revealing truths about what consumers want and how they want to get it, from DVDs at Netflix to songs on iTunes to advertising on Google.However, this is not just a virtue of online marketplaces; it is an example of an entirely new economic model for business, one that is just beginning to show its power. After a century of obsessing over the few products at the head of the demand curve, the new economics of distribution allow us to turn our focus to the many more products in the tail, which collectively can create a new market as big as the one we already know.The Long Tail is really about the economics of abundance. New efficiencies in distribution, manufacturing, and marketing are essentially resetting the definition of what's commercially viable across the board. If the 20th century was about hits, the 21st will be equally about niches.

Teaching as Believing Faith in the University

Teaching as Believing Faith in the University

Author: Chris Anderson Format: Paperback Release Date: 01/10/2004

The public university classroom is a place where socialization still occurs: it's where students learn to be citizens of the world. Having attended to political correctness and multi-culturalism, universities are now facing the issue of spirituality in their quest to educate the whole person. In this book, Chris Anderson takes up this task by carefully exploring how a professor of faith can help a public university accomplish its pluralistic mission. Anderson illustrates how the study of secular literature throws fresh light on the ways in which the Bible can be read. He also deftly shows how a sympathetic study of the Bible trains secular readers for understanding the abiding significance of the Western literary canon as a kind of scripture. Anderson thus gives readers a book that is as much about the experience of a faithful teacher and the proper ends of education as it is about discovering the right ways to read texts--be they sacred or secular.

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