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When Jemma left art school she never thought she'd find her creative outlet in the form of baking but in 2006 she set up Crumbs & Doilies as a market stall and realised that her artistic urges were being fulfilled in ways she had never anticipated. Her cupcakes and cakes have been enjoyed by the likes of Paul McCartney, Keira Knightley, Lily Allen and even Gandalf himself, Sir Ian McKellen. Jemma and her team at Crumbs & Doilies past achievements include making 10,000 cupcakes to form a giant mosaic of a Japanese Cherry Blossom, as well as over 1,000 sushi shaped cakes complete with sushi tray, chopsticks and 'wasabi' buttercream!
Jamie Oliver's Food Tube presents The Cake Book, a collection of 50 deliciously inventive and exciting cake and cupcake recipes from Food Tube's own Cupcake Jemma. Split up seasonally, you'll have a wonderfully naughty treat to choose from, whatever the time of year - this book might be small in size, but it's crammed full of brilliant recipes . (Jamie Oliver). As owner of Crumbs & Doilies, one of London's most creative cake and cupcake bakeries, Jemma shows you the easiest everyday classics alongside four chapters of super-cool seasonal cake recipes. With step-by-step instructions alongside handy hints and tips The Cake Book is a beautifully presented collection of recipes you'll want to bake time and again, including epic layer cakes such as Raspberry Ripple, Super Lemon Meringue and Ridiculous Chocolate as well as amazing cupcakes like Blueberry Cheesecake, Buttered Popcorn, Cookies & Cream, Eton Mess and more. Jemma Wilson began baking professionally at the esteemed Rose Bakery before starting her own business in 2006. Crumbs & Doilies has since become one of the most respected and exciting makers of cakes and cupcakes in London, with an emphasis on top quality ingredients, imaginative flavours, beautiful presentation and attention to detail that Jemma carries through to all her recipes.