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Friction Fatigue: What the Failure of Advertising Means for Future-Focused Brands
Google and Facebook changed our way of life. With this transformation, they unleashed a wave of disruption that handed unprecedented power to Big Advertising. Consumers paid the price as their lives were interrupted and intruded upon in ever-more invasive attempts to sway opinion and drive sales. Now, this friction has reached a boiling point. Consumers are fighting back with ad blockers, ad-free subscriptions, and calls to regulate Big Advertising’s overreach. Marketing today—and tomorrow—will be on their terms. As a brand marketer, are you ready to deliver? Marketing expert Paul Dyer has helped dozens of leading brands stay ahead of the curve and navigate the rocky media landscape of the last two decades. In Friction Fatigue, Paul shows you why advertising is broken and provides a frictionless marketing framework to help build your brand in an era in which advertising is no longer the answer. With a new wave of pandemic-accelerated disruption, you’ll learn how to gird your business against competitors and lead the pack with fresh marketing strategies. Featuring behind-the-scenes stories and expert insights, this book is your chance to prepare for a future in which the consumer rules.
Paul Dyer (Author), Nick Taylor (Narrator)
Audiobook
In this stunning new novel, Tash Aw charts the overlapping lives of migrant Malaysian workers, forging lives for themselves in sprawling Shanghai.Justin is from a family of successful property developers. Phoebe has come to China buoyed with hope, but her dreams are shattered within hours as the job she has come for seems never to have existed. Gary is a successful pop artist, but his fans and marketing machine disappear after a bar-room brawl. Yinghui has businesses that are going well but must make decisions about her life. And then there is Walter, the shadowy billionaire, ruthless and manipulative, ultimately alone in the world.In 'Five Star Billionaire', Tash Aw charts the weave of their journeys in the new China, counterpointing their adventures with the old life they have left behind in Malaysia. The result is a brilliant examination of the migrations that are shaping the new city experiences all over the world, and their effect on myriad individual lives.
Tash Aw (Author), Nick Taylor (Narrator)
Audiobook
Jonathan "Aggers" Agnew, England's voice of cricket, showcases some of the very best writings on the noble game, from the 1930s to the present day.In this wide-ranging and beautifully-produced anthology, Test Match Special's Jonathan 'Aggers' Agnew, chooses a wide variety of writings on the sport that has consumed his life, from the 1932/33 Ashes (Bodyline) series right up to the present day. In a series of carefully considered, thematically organised reflections, he examines the importance of their contribution to our understanding and appreciation of cricket. With input from several eminent cricketing historians, including the librarian at Lord's, the book contains a fascinating range of material, from renowned classics to books that have hardly seen the light of day in the United Kingdom (e.g. The Hanse Cronje Story by Garth King); from overseas fiction to modern day autobiographies (Marcus Trescothick, Simon Hughes, Mike Brearley etc.) that have attained classic status. With 75 seminal cricket images, original line drawings and a comprehensive index, this book is a must-have for any self-respecting cricket fan.
Jonathan Agnew (Author), Nick Taylor (Narrator)
Audiobook
High-concept adventure thriller set in Egypt and Cornwall. What connects a lost hoard of ancient religious texts with a revival in satanic rituals? Perfect for fans of Wilbur Smith.AN ANCIENT SECRETWhen a renowned historian is found dead in a cave in the Sahara, his former student Ryan Harper vows to find out what happened. Rumour suggests he'd uncovered a priceless religious text, obsessively hidden for centuries by a network of holy men.BROUGHT TO LIGHTMeanwhile, on Cornwall's remote western moorlands disturbing rituals are taking place - rituals that appear to have Egyptian connections. Working the case, DI Karen Trevithick is caught up in a dangerous mystery that will threaten the person she loves most.WILL SHAKE THE WORLDWith the help of filmmaker Helen Fassbinder, Ryan finds himself in a race against time to decipher the ancient text. Pursued across Egypt by those who would use its secrets to devastating effect, Ryan draws ever closer to an unspeakable truth. A truth that will expose the most shocking deceit the world has ever known...
Tom Knox (Author), Nick Taylor (Narrator)
Audiobook
The triumphant conclusion to the Tawny Man trilogy, from the author of the bestselling Farseer and Liveship Traders trilogies. The moving end to the tale of the Farseers, in which kingdoms must stand or fall on the beat of a dragon's wings, or a Fool's heart.A small and sadly untried coterie - the old assassin Chade, the serving-boy Thick, Prince Dutiful, and his reluctant Skillmaster, Fitz - sail towards the distant island of Aslevjal. There they must fulfil the Narcheska's challenge to her betrothed: to lay the head of the dragon Icefyre, whom legends tell is buried there deep beneath the ice, upon her hearth. Only with the completion of this quest can the marriage proceed, and the resulting alliance signal an end to war between the two kingdoms.It is not a happy ship: tensions between the folk of the Six Duchies and their traditional enemies, the Outislanders, lie just beneath the surface. Thick is constantly ill, and his random but powerful Skilling has taken on a dark and menacing tone, while Chade's fascination with the Skill is growing to the point of obsession.Having ensured that his beloved friend the Fool is safely left behind in Buckkeep, Fitz is guilt-stricken; but he is determined to keep his fate at bay, since prophecy foretells the Fool's death if he ever sets foot on the isle of the black dragon. But as their ship draws in towards Aslevjal a lone figure awaits them...
Robin Hobb (Author), Nick Taylor (Narrator)
Audiobook
The second in the thrilling fantasy series returning readers to the Six Duchies and the magical world of the Farseers, from the author of the bestselling Assassin's Apprentice. Fitz has succeeded in rescuing Prince Dutiful from the clutches of the Piebald rebels, and has returned with him to Buckkeep castle. With Dutiful safe again, Queen Kettricken can proceed with plans to marry him to the Outislander princess, Elliania, but with tensions building among the peoples of the Six Duchies over Kettricken's tolerance of the Wittted, even Buckkeep is no longer safe. A reluctant Fitz is assigned to protect the young prince, and also train him in the Skill, and in doing so he finally makes contact not only with his estranged daughter, Nettle, but with someone in Buckkeep who may possess a greater Skill talent than Fitz. And who may represent a terrible threat to the Farseers. Meanwhile, Elliania arrives, and before she will accept Prince Dutiful's betrothal challenges him to undertake an impossible quest. He must kill a legendary Outislander dragon.
Robin Hobb (Author), Nick Taylor (Narrator)
Audiobook
Return to the world of the Farseers...Robin Hobb's best loved characters, Fitz , The Fool and Nighteyes the wolf, face new adventures and trials in the first book of The Tawny Man trilogy. When Assassin's Quest closed, Fitz was living in self-imposed exile. Wracked with pain, he had chosen to discard the magical gifts that had seen him survive the wonders and torments of navigating the legendary city of the Elderlings, and of raising a dragon.Now, in this the first of a new trilogy, we are returned to the world of the Six Duchies and the lives of those who managed to survive the events of the first Assassin trilogy.Fifteen years have passed and events are about to sweep Fitz out of his quiet backwater life and into the main political current again. Persecution of the Witted has become rampant throughout the Six Duchies despite Queen Kettricken's effort to damp it. The Witted themselves have begun to strike back. So when 15 year old Prince Dutiful disappears, is it only because he is nervous about his betrothal ceremony to an Outislander princess, or has he been taken hostage by the Witted? Worse, is he perhaps another 'Piebald Prince', a Farseer tainted by Wit magic? As the desperate situation worsens, Kettricken has no choice but to summon Fitz to Buckkeep, for who better to track the young prince down than another gifted with the Wit, together with his bonded companion, the wolf Nighteyes?
Robin Hobb (Author), Nick Taylor (Narrator)
Audiobook
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