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Secrets of Attorney Marketing Law School Dares Not Teach: Revised & Expanded for 2025 (4th Edition)
"I have a confession to make. I didn't write a single word of this book back in 2013, 2017, 2022, and now 2025. And no, I didn’t use “AI” to write this 4th edition you’re now reading. Instead of using a ghostwriter or writing the book myself, I spoke the content over a period of 15+ hours - I sat in front of my computer, used summary notes, spoke to the screen, recorded my voice, and had it transcribed. I then edited, taking out the “um’s”, and the “uh’s”, and corrected the grammar of my spoken sentences. That’s how I spoke, not wrote this book. Later I’ll show you how and why ‘speaking a book’ (as opposed to “old fashioned writing”) is a profitable breakthrough you can use in your own law practice. Even in mid-2025 (when this 4th edition went to print), I didn’t use a lick of AI – it’s all my own words and thoughts. Background: Richard Jacobs, Attorney Marketing Expert with Speakeasy Authority Marketing, Inc. My name is Richard Jacobs, and I’ve been doing online and offline marketing for over 1,700 attorneys for the past 15 ½ years in Criminal Defense, Personal Injury, Family Law, Real Estate, Bankruptcy, Immigration, Civil Law, Estate Planning, Social Security / Disability, and more (19 practice areas total). As you can see by the testimonials in this book and on www.SpeakeasyMarketingInc.com, we have tremendous depth of knowledge and longevity in working with small law firms like yours. We’ve gotten real results for real attorneys. Real means consistent, week in and week out, retainer-paying clients for our attorney clients. Anyone reading is welcome to call these guys and gals and ask about Speakeasy’s work. They’ll give you an honest assessment."
Richard Jacobs (Author), Matt Doyle (Narrator)
Audiobook
Cold Plunges and Contrast Baths (Hot Cold, Hot Cold) - Finding Genius
"Richard Jacobs is a highly successful entrepreneur, accomplished podcast host, and author known for his significant contributions to various fields. As the founder of a research program and software platform, Richard has played a pivotal role in advancing groundbreaking work. In October 2016, driven by a keen interest in emerging technologies such as artificial intelligence, 3D printing, regenerative medicine, Bitcoin, and blockchain, Richard embarked on a journey to unravel the mysteries of these fields. This passion culminated in the creation of the Future Tech Podcast. From the beginning, his goal was to find geniuses—the top 1% in their field who are almost impossible to reach from the outside. Following a significant health crisis in 2017, Richard shifted his focus to health, medicine, and bioscience issues that impact us all, and the Finding Genius Podcast was born. His growing commitment to fostering understanding and innovation led him to establish the Finding Genius Foundation, a 501(c)(3) nonprofit supporting revolutionary research initiatives. Driven by a mission to unearth transformative insights in the science of health and wellness, the foundation aims to make these insights accessible to everyday individuals who stand to benefit the most. Complementing this endeavor, Richard hosts two additional podcasts, The Good Question and Surviving Hard Times, both committed to delivering life-enriching and practical information. Richard's extensive interviews with nearly 4,000 scientists, researchers, clinicians, CEOs, CSOs, entrepreneurs, and amateur scientists have resulted in a rich knowledge database and the Finding Genius book series, covering relevant and intriguing topics, including viruses, cancer, sleep health, and microplastics. He continues to be a driving force in entrepreneurship, podcasting, and philanthropy, leaving a lasting mark on the landscape of scientific exploration. "
Richard Jacobs (Author), Matt Doyle (Narrator)
Audiobook
Secrets of Marketing Medical & Chiropractic School Won't Teach
"My name is Richard Jacobs, and over the past 14 years, I’ve dedicated my career to understanding and addressing the unique challenges faced by solo practitioners and small clinics. My journey began in the legal marketing field, where I’ve helped over 1,000 attorneys across a vast range of practice areas grow their firms and achieve financial freedom. This experience gave me deep insights into the power of effective marketing, client engagement, and practice management—insights that are just as valuable to medical professionals. Through my company, Speakeasy Authority Marketing, I’ve helped countless professionals navigate the complexities of online presence, branding, and communication. Beyond this, I’ve developed a unique system that leverages advanced tools and techniques to guide my clients through the process of authoring their own books, enabling them to position themselves as trusted experts in their fields. I’ve interviewed over 3,000 of the world’s leading scientists, medical researchers, and innovators through my podcast, Finding Genius. This platform was born from my own life-altering experience with thyroid cancer, where I discovered the critical importance of advanced medical insights and cutting-edge research. I’m the author of 15 books, published on Amazon, Kindle, and Audible, where I share my expertise on marketing, engagement, and business growth. My most recent ventures include co-authoring Finding Genius: Understanding Viruses and a COVID-19 research project. The insights and strategies I’ve shared throughout this book are designed to help you build a thriving, sustainable practice. My goal is to provide you with the tools and knowledge you need to achieve true success—both professionally and personally. If you’re ready to take your practice to the next level, I encourage you to put the ideas in this book into action. Your journey to a more successful, impactful, and fulfilling practice starts here."
Richard Jacobs, Sam Frentzas, Walter Bergeron (Author), Matt Doyle (Narrator)
Audiobook
Finding Genius: Stories Told by Bones: A day in the Museum of Osteology: (7 compelling observations;
"A lifelong fascination with all things bones. A four-decades-long hunt for the specimens of 2,500+ species past and present. An unwavering desire to preserve, appreciate, and display this rich history of life on Earth. These things led to the establishment of the largest privately-held collection of osteological pieces in the world; a place where science displays are more like works of art ... capturing the attention of every eye that lands upon them, and telling a profound story without uttering a single word. I'm Richard Jacobs. A casual trip with my family to a bone museum sparked a number of observations that I found too intriguing not to share. Enjoy. And please, never stop being curious, and never stop asking questions – the good ones can lead to the greatest discoveries of mankind. "
Richard Jacobs (Author), Matt Doyle (Narrator)
Audiobook
Finding Genius: Understanding Sleep: Better-Sleep-Inducing Insights From 80+ Geniuses
"Although there are many books on sleep, THIS book was created to provide 80 unique, new, thought-provoking expert perspectives (I’m not counting myself as an expert, merely the interviewer of the 80 folks listed herein) all in one place. Another important reason for this book? To help people like you who have sleep problems. Remember when you were younger and you slept like a baby? You could sleep almost anywhere. You laid your head down, closed your eyes, and the next thing you knew, it was time to wake up. You woke up and felt energized, ready for the day ahead. It may have been years since you slept well, but nearly everyone I’ve known has at least one memory of a great night’s sleep. Now that you’re older, perhaps most nights you sleep well; perhaps, like most, most nights you DON’T sleep well, and if you’re lucky, one night a week you sleep better than the others – but it’s not enough to say that you’re sleeping well consistently. From my personal experience in improving my sleep, creating a line of custom-tailored head, huggable and knee-to-ankle pillows, and interviewing well over 124 scientists and sleep entrepreneurs, I’ve learned that there is no one thing you can do to improve your sleep 100%. The reality and the truth of sleeping well? Each tweak to how you sleep and your sleeping conditions will improve your sleep by a few percentage points. The key to sleeping optimally is incorporating multiple ways to improve your sleep. Various improvements – 5% here, 2% there – can add up to a 50% improvement, even an 80% improvement in your sleep. Everyone has seven nights a week to get good sleep or poor sleep. Imagine how your life will improve when you can go from one good night of sleep a week to three, five, or even six good nights a week."
Richard Jacobs (Author), Matt Doyle (Narrator)
Audiobook
Finding Genius: Understanding Cancer: 30 Questions, 70 Geniuses, 200+ Amazing Insights
"This book is for three kinds of audiences: 1) curious amateurs interested in science or overall wellness, 2) anyone who has been diagnosed with cancer or knows someone who has, and 3) medical, bioengineering, or other professionals who have a general knowledge of and curiosity about any or all aspects of cancer biology and treatment, but who are not experts in the field. This book is the result of 70+ interviews of genius-level medical and science professionals, primarily in cancer biology, research, and medicine. They have all been asked the same set of questions, and have answered to the best of their ability and knowledge. What you’re about to read is the answers to these questions, not from all the individuals, but from the most interesting 4 to 9 who answered each question. At the start of my journey in science, I already had a B.S. in Chemical Engineering, but that was from 1998, certainly not 2016 when I started. Reading scientific papers was difficult at first – I understood about 10% of what I was reading. As I interviewed more scientists, researchers, clinicians and others, I started to pick up the vocabulary and thinking process needed to read scientific papers. After a year of reading, my comprehension increased, and now stands at around 70%, typically. In the areas of physics or other sciences in which I’m not conversant, I understand about 30%. In advanced math, since it’s a language unto itself, especially at high levels, I am back to the 10% level. Apply yourself, and you’ll be surprised by what you can learn in a year’s time."
Richard Jacobs (Author), Matt Doyle (Narrator)
Audiobook
Finding Genius: Understanding Microplastics: Brilliant Insights from 50+ Experts in Plastic Pollutio
"Richard Jacobs is a highly successful entrepreneur, accomplished podcast host, and author known for his significant contributions to various fields. As the founder of a research program and software platform, Richard has played a pivotal role in advancing groundbreaking work. In October 2016, driven by a keen interest in emerging technologies such as artificial intelligence, 3D printing, regenerative medicine, Bitcoin, and blockchain, Richard embarked on a journey to unravel the mysteries of these fields. This passion culminated in the creation of the Future Tech Podcast. From the beginning, his goal was to find geniuses—the top 1% in their field who are almost impossible to reach from the outside. Following a significant health crisis in 2017, Richard shifted his focus to health, medicine, and bioscience issues that impact us all, and the Finding Genius Podcast was born. His growing commitment to fostering understanding and innovation led him to establish the Finding Genius Foundation, a 501(c)(3) nonprofit supporting revolutionary research initiatives. Driven by a mission to unearth transformative insights in the science of health and wellness, the foundation aims to make these insights accessible to everyday individuals who stand to benefit the most. Complementing this endeavor, Richard hosts two additional podcasts, The Good Question and Surviving Hard Times, both committed to delivering life-enriching and practical information. Richard's extensive interviews with nearly 4,000 scientists, researchers, clinicians, CEOs, CSOs, entrepreneurs, and amateur scientists have resulted in a rich knowledge database and the Finding Genius book series, covering relevant and intriguing topics, including viruses, cancer, sleep health, and microplastics. This collection encompasses firsthand accounts of unique experiences and extraordinary insights."
Richard Jacobs (Author), Matt Doyle (Narrator)
Audiobook
The Race for Work: Escape Automation, Transform Your Career and Thrive in the Second Machine Age
"Discover the secrets for thriving in a world being swept by automation! The rapid growth of technology and automation has changed the way we seek our work and find fulfillment, money, meaning and freedom. Those who dont adapt are being trapped in the downward spiral of career stagnation, working harder and earning less, or losing their jobs altogether. People who understood how to win out over intelligent machines have found their dream jobs and career fulfillment. In this book youll learn: "Why your job is more at risk than you think. "Why being productive at your workplace does not help you succeed, and what you can do about it. "Why todays capitalistic industry structure is going to get rid of most of the traditional jobs. "How to win the race against the intelligent machines that are taking our jobs. "How the Big 3 Technologies are opening up millions of dream jobs. "Why you are not an outsider to this party and how you can find your dream job irrespective of your current skills and experience. "The proven step-by-step method through which you can find your career fulfillment. Who should read this book? Technology professionals in their 20s & 30s: Are you wondering why you are not able to grow your career as much as you thought you could? In Chapter 1, youll understand the on-the-ground realities about how automation is taking away your growth prospects. In chapter 9, youll learn how to win the race against intelligent machines. In Chapter 13, youll learn the proven system to find your dream job in a fast- growing technology company that can take your career to new heights. Professionals in business support functions (HR, Sales & Marketing, Procurement, Finance etc.): Do you feel like you are stuck in a company that is not growing enough and you dont know how to get into a fast-growing company? In chapter 8, youll learn how to find your dream job in any fast-growing technology company or any traditional company that exploits the Big 3 Technologies. Students: Are you considering getting another degree, as opposed to finding your dream job? Before you invest hundreds of thousands of dollars, read Chapter 12 to understand why credentials are becoming less valuable, even as degrees get more expensive. Read Chapter 13 to find your next job that transforms their career. Entrepreneurs: are you wondering if you made the right choice in developing your business idea? In chapters 2, 3, 6 and 7, youll find out whether your current business idea is worth pursuing or not. And if not, what course corrections you can make right now to grow your business exploiting the Big 3 Technologies. The tide has turned and emerging technologies are changing the face of business on a global scale. Will you ride the wave of change or be buried under it? Scroll up and get your copy now. Your success in life depends on it."
Bhoopathi Rapolu (Author), Matt Doyle (Narrator)
Audiobook
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