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Audiobooks Narrated by Mark Ashby
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To see a program successfully through to completion, a program manager must break the work down into simpler, smaller pieces and organize it into interdependent tasks…and this book helps you do just that.
Projects require managers, but programs warrant maestros. Tasked with overseeing multiple project teams and thousands of activities, program managers have one of the most challenging jobs in the market. Too many overburdened managers are leaving otherwise great jobs, even the field entirely, because they haven't equipped themselves with the right tools in hand to take on this complex but fulfilling job.
Complete with diagrams, graphs, and real-life examples, How to Manage Complex Programs explains the ins and outs of program management and provides concrete and effective techniques for structuring deliverables, workflow, and staffing. You will learn to:
- Decompose complex deliverables into manageable chunks
- Develop coherent plans for component projects
- Handle cross-project dependencies
- Organize program staff and project leaders into a high-performing team
Yes, program management is challenging but the most rewarding jobs always are. Don't let yourself become overburdened and tempted to leave a field in high demand of hard workers such as yourself. These proven strategies are the key to finding both relief and success!
Mohandas Karamchand Gandhi (1869-1948) was one of the few men in history to fight simultaneously on moral, religious, political, social, economic, and cultural fronts. During his time as a lawyer in South Africa he developed his strategy of non-violence: the idea of opposing unjust laws by non-violent protest. He led the Indian National Congress party in three major campaigns against British rule, each culminating in his arrest.
In Gandhi: A Very Short Introduction, Bhikhu Parekh outlines both Gandhi's major philosophical insights and the limitations of his thought. Written with extensive access to Gandhi's writings, Parekh looks at Gandhi's cosmocentric anthropology, his spiritual view of politics, and his theories of oppression, non-violent action, and active citizenship. He also considers how the success of Gandhi's principles were limited by his lack of coherent theories of evil, and of state and power. Gandhi's view of man as ascetic allows no room for expressions of the cultural, artistic, or intellectual. Furthermore, he was so hostile to modern civilization that he was unable to appreciate its complex dialectic or offer a meaningful narrative. Nevertheless, Gandhi's life and thought had an enormous impact on the Indian nation, and he continues to be widely revered-known before and after his assassination as Mahatma, the Great Soul.
7Twelve represents the 7 major asset classes and 12 subgroups that truly count in a well diversified portfolio. Over the last 10 years, the numbers generated by 7Twelve are nothing less than stellar-and you can do similarly using major mutual fund companies and ETFs by spending a fraction of time each month or each quarter to rebalance. 7Twelve founder, Prof. Craig Israelsen, shows just how easy it is to manage a successful portfolio with a plan, rather than manage your money piecemeal. Israelsen describes in simple and ready-to-apply terms what the 7Twelve of your portfolio not only looks like, but how to make it become reality for you.
According to research by the American Society for Training Belief, and a Plan for salespeople who have struggled to achieve success. o Teaches salespeople to take responsibility for their success o Includes a simple six-step process for goal setting and attainment o Presents core selling and communication methodology based on creating awareness and choice for the client, which results in happier customer relationships.
Social media is having a major impact on marketing. It is the glue that leverages the consumers views and opinions across all elements of a retailers business. Retailers are becoming aware that social media offers promising ways they can benefit from it, such as improving brand awareness, listening to consumer sentiments, creating incentives to drive cross-channel traffic and purchases, building content-focused communities to improve loyalty, enticing consumers to try new products, understanding assortment preferences and improving customer service. Analytics are essential to a retailers success in leveraging social media and mobility. The amount of data produced by these new channels is explosive. Quick and effective analysis of this data and resulting actions are essential to achieving business benefit. Analytical tools exist for retailers to listen, learn, react and engage with consumers within and across social media, mobility and other channels. The more a retailer engages with these tools, the savvier it becomes about consumers and their preferences. Written in a blog format to help retailers experience interactive dialog in this rapidly growing communication vehicle, this book will create awareness of social networking and mobile technologies and the significant impact these channels are already having on retailers; provide specific examples of social media and mobility business applications ; explain why companies need to act now; describe the analytical tools necessary to make informed decisions on the data; demonstrate how to use social media to leverage brand equity across the entire business; and recommend a process for building a comprehensive strategy and action plan.
Getting Started in Currency Trading, Second Edition will act as both an introduction and a reference manual for beginning and intermediate traders. A description of the Foregin Exchange (FOREX) market and a brief history are followed by a section of FOREX terms clearly defined with examples. The FOREX market has grown substantially and evolved dramatically in recent years, and this new edition helps you adapt to these changes. The reader is then taught how to open his own trading account. A step-by-step section then walks the reader through the physical process of placing and liquidating currency orders accompanied by numerous screen captures of what to expect inside a dealers trading platform. Trading strategy and tactics are described in detail along with some fundamental and technical analysis to assist the trader in his decision making process. FOREX arithmetic calculations are also handled in a clear step-by-step process. Recommendations, guidelines and caveats appear throughout the book. This latest edition of Getting Started in Currency Trading contains significant updates, including a new chapter on FOREX trading platforms and trading tables. Archer has also revitalized his successful trading plan to help you put it all together and really get started. The book will contain numerous diagrams, tables, lists and screen captures to aid in the readers understanding of this seemingly complex market.
A new generation of leader is emerging, the next generation business strategist: 'Outhinkers.' They are entrepreneurs and corporate managers with a new playbook. They see opportunities others ignore, challenge dogma others accept as truth, rally resources others cannot influence, and unleash new strategies that disrupt their markets. Outthink the Competition proves that business competition is undergoing a fundamental paradigm shift and that during such revolutions, outthinkers beat traditionalists. Outthink the Competition presents stories of breakthrough companies like Apple, Google, RIM, and Rosetta Stone whose stunning performances defy traditional explanation and will inspire readers to outthink the competition. Core concepts in the book include: Eight Dimensions of Disruption The Outthinker Playbook Adopting Five Habits of the Outthinker The Outthinker Process
Neuromarketing studies the way the brain responds to various cognitive and sensory marketing stimuli. Analysts use this to measure a consumer's preference, what a customer reacts to, and why consumers make certain decisions. This scientific approach to marketing has helped many brands and companies determine how to best market their products to different demographics and consumer groups. Brainfluence explains how to practically apply neuroscience and behavior research to everyday marketing problems. This book is designed to be a practical guide with quick and easy takeaways offered in 60 short chapters, each containing one key strategy. The chapters are organized into major groups, mainly by application: in-person sales, Web marketing, print advertising, and many others. The book explains several key concepts, including: New insights into what makes people buy Ways for brands to form emotional bonds with customers Short, easy to digest ideas that can be accessed in any order Techniques for all types of businesses, including small businesses and non-profits This book contains practical, easy-to-understand ways to improve marketing, advertising, and sales efforts.
Leadership Isn't For Cowards offers no nonsense straightforward steps to leading courageously and practical applicable steps to driving performance while maintaining a great place to work. It presents the reasons people don't lead courageously and the steps to break through the resistance most leaders have. Courageous leadership means toughing your approach by being rigorous in the application of your values and heartbeat through the company culture. It means confronting people, challenging people, and not letting them get away with being less than you know they can be. The path to courageous leadership has six components: Accept Your Current Circumstances, Take Responsibility, Take Action, Acknowledge Progress, Commit to Lifelong Learning, and Kindle Relationships. These manageable steps include: Identify the area in your business or life where a gap exists between your current reality and your desired reality. Align yourself with a person or a group of people who can commit to holding you accountable for closing the gap. Make a specific commitment to the outcome(s) you want and assign dates to them.
In AbleTrend, Dr. Wang discloses, for the first time, the fundamental principles behind his bestselling trading system, AbleTrend signals. Sophisticated in scope, yet written in language that traders at all levels can understand, this book presents the theory behind an award-winning robust trading system developed by a recognized authority and expert trading system developer. AbleTrend presents the logic behind the system that reveals the direction of a trend at its early stage in all markets stocks, commodities, foreign currencies, ETFs, e-Minis, and mutual funds. Objective, automatic buy/sell/stop signals are identified thus helping traders manage risk, make rational trading decisions, and eliminate the guesswork. Dr. Wangs applications are offered with ample real-market examples that have been rigorously backtested over 10 years. AbleTrend presents innovative decision-making trading concepts that will allow ordinary traders to identify market trends at an early stage to scientifically manage risks and profits that were once only available at a cost of $2,000 for a 2-day seminar.
Substantial market trends and transformational innovations are creating markets and making others irrelevant. The result is a major threat for nearly every business and a significant opportunity for a few. This book will be the first marketing strategy book to develop and leverage the concept of brand relevance. To remain relevant, a firm can create a new category or subcategory-- such as iPod, Cirque du Soleil, and eBay did-- where competitors are eliminated. Or a firm can redefine an existing category or subcategory by creating or elevating an offering feature or characteristic--as Prius created a subcategory defined by gas mileage and technology, or Westin did with its Heavenly Bed. In either case, a firm can create or own a new business arena or submarket in which some or all competitors are not relevant. Instead of being the best, the goal is to be the onlymaking competitors irrelevant.
In the 1990s regulators and policy makers worried about the risk that financial institutions were carrying. Once the walls between investment and commercial banking came down with the repeal of Glass-Steagall, both trading and lending (and everything in between) were now housed under one roof with institutions freely accessing funds from one part of the institution to the other. But Glass-Steagall had just been repealed so how to fix the risk problem? Where there is a problem, there can usually be found an entrepreneur to give the market the product they want. And thus VAR was born and quickly embraced by financial institutions and regulators as the answer to managing risk. As long as an institutions VAR number was in an acceptable range, it could do what it wanted. Werent we all safer now? As it turns out, the answer was No. The metric not only hid the iceberg lurking beneath the surface but allowed banks to pile on more and greater risk. Each bubble, mania, and crash that emerged in the intervening years became more pronounced, thanks to VAR. In The Number That Killed Us, derivatives expert Pablo Triana takes readers through the development of VAR and shows how it was not only not a tool for accurately measuring risk but allowed banks to take on even greater risks. Embraced worldwide, VAR is just starting to be examined as problematic, led by a coterie of experts such as Nassim Taleb. VAR is a problem. Triana looks at it analytically and uncovers why and how it makes our financial world a more dangerous place.
