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Entrepreneurship: A Very Short Introduction
There has been an explosion of interest in entrepreneurs in the popular media, as well as in business, policy, and education. But what do entrepreneurs do? What is entrepreneurship and why is it important? What is distinctive about entrepreneurs? And where do they come from? In this Very Short Introduction Paul Westhead and Mike Wright weave a pathway through the debates about entrepreneurship, providing a guide to the entrepreneurial process. They look at how the actions of entrepreneurs are shaped by the external environment and availability of resources, consider the types of organizations in which entrepreneurs can be found, and look at the diversity in their backgrounds, experience, and how they think and learn. Lastly, they consider the impact that entrepreneurs have on modern market economies and look at the future of entrepreneurship in our increasingly globalized world.
Mike Wright, Paul Westhead (Author), Jason Huggins (Narrator)
Audiobook
Fractals: A Very Short Introduction
From the contours of coastlines to the outlines of clouds, and the branching of trees, fractal shapes can be found everywhere in nature. In this Very Short Introduction, Kenneth Falconer explains the basic concepts of fractal geometry, which produced a revolution in our mathematical understanding of patterns in the twentieth century, and explores the wide range of applications in science, and in aspects of economics.
Kenneth Falconer (Author), Jason Huggins (Narrator)
Audiobook
American Legal History: A Very Short Introduction
Law has played a central role in American history. From colonial times to the present, law has not just reflected the changing society in which legal decisions have been made-it has played a powerful role in shaping that society, though not always in positive ways. Eminent legal scholar G. Edward White offers a compact overview that sheds light on the impact of law on a number of key social issues. The book traces important threads woven throughout our nation's past, looking at how law shaped Native American affairs, slavery, business, and home life, as well as how it has dealt with criminal and civil offenses. Likewise, law initially legitimated slavery in the United States, and legal institutions, including the Supreme Court, failed to resolve the tensions stirred up by the westward expansion of slavery, eventually sparking the Civil War. White also looks at the expansion of laws regarding property rights, which were vitally important to the colonists, many of whom left Europe hoping to become land owners; the evolution of criminal punishment from a public display (the stocks, the gallows) to a private prison system; the rise of tort law after the Civil War; and the progress in legal education, moving from informal apprenticeships and lax standards to modern law schools and rigorous bar exams.
G. Edward White (Author), Jason Huggins (Narrator)
Audiobook
Zombie Loyalists: Using Great Service to Create Rabid Fans
Marketing and PR expert Peter Shankman has been working with the biggest companies in the world to create what he calls 'Zombie Loyalists,' fervent fans that help companies massively increase their customer base, brand awareness, and most importantly, revenue. Imagine an army of customers who will do your public relations, marketing and advertising, without being asked, each and every time they give you their money. These are Zombie Loyalists. They are ready to buy what you sell, respond to your email offers and demand that their friends do the the same. Looking at exceptional companies like the Ritz Carlton, Commerce Bank, and Starwood Hotels, as well as smaller businesses to turn their customers into Zombie Loyalists, he shows how you can create your own customer army.
Peter Shankman (Author), Jason Huggins (Narrator)
Audiobook
7 Steps to Supercharge Your Career: Executive Insights to Move Up Fast
Start your Career Acceleration Process today! The practical tools to increased income and influence are in your hands right now! 7 Steps to the Boardroom gives you the edge to succeed in any economy. Live on your terms and i earn more than enough money to meet all your needs and desires. With this book you will: • Maximize your income • Fulfill your career potential! • Work effectively with all types of personalities • Be recognized and valued for your contributions • Exponentially increase team and organizational success The ideas in this book will change your life! David Booker is a global corporate executive who worked his way from salesman to president, consistently increasing his income, influence and productivity. In this book, he describes how you can, too. Dr. Sharon Letovsky is an expert in organizational psychology and adult learning. She has taught, counselled, coached and inspired thousands worldwide. In this book, she shares the leadership secrets that work! ***Please contact Member Services for additional documents***
David Booker, Sharon Letovsky, PhD (Author), Jason Huggins (Narrator)
Audiobook
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