Audiobooks narrated by Andrew Hoffland

Marketing to Millennials: How to get the Digital Natives Lining up to do Business with you

"This book covers the essential changes organisations need to make in terms of marketing to reach and win the trust of the millennial consumersAre you tired of struggling to connect with the largest and most influential generation of consumers? Do you want to learn how to capture the attention of millennials and build lasting brand loyalty? The business world is changing, and it's all thanks to the impact of millennials - the fastest-growing generation of consumers and trendsetters. If you want to stay ahead of the curve and thrive in this evolving landscape, you need to understand and engage with them. That's where Marketing to Millennials comes in.This book is the urgently needed survival guide on how to comprehend and engage with the millennials. It's based on the author's research, presentations, and consulting work, providing you with the most current and practical insights.Marketing to Millennials covers everything you need to know about this critical demographic, including who they are, what they value, and how they make purchasing decisions. With this knowledge, you can update your marketing methods to appeal to millennials, the most impactful group of consumer trendsetters.This is the critical moment for businesses to understand and adapt or become irrelevant to millennials. As this generation reaches management positions, this change is only going to accelerate. You need to be prepared to unlock the powerful potential of this emerging generation, and this book is the definitive manual to help you do just that.Don't let the fast-paced and ever-changing marketing landscape intimidate you. This book equips you with the knowledge and tools you need to survive and thrive in the new age of business."

Vivek Iyyani (Author), Andrew Hoffland (Narrator)

Audiobook

Rebels, Traitors, Peacemakers: True stories of Love and Conflict in Indian-Chinese Relationships

"‘You shouldn't be with a Chinese girl…that should be my girl,’ a man in Singapore allegedly said this to a Chinese-Indian couple as he spat towards them. In a world brimming with such prejudice and cultural tensions, a remarkable phenomenon emerges: nearly one in five marriages in the USA and Singapore are now interracial. 'Rebels, Traitors, Peacemakers,' explores this phenomenon through real stories of Indian-Chinese relationships, delving into the love and turmoil in such lives, where cultural boundaries are shattered and hearts are forged against all odds. Spanning across Asia, Europe, and the Americas, these heartfelt accounts transcend borders, age, and sexual orientation to illuminate the unfiltered reality of cross-cultural unions. Families disown their own flesh and blood, individuals get locked and beaten up, and online trolls attack relentlessly. Married life offers no respite – cultural expectations breed misunderstandings, life seems hopeless in front of the unfamiliar letters on the washing machine, and differing parenting styles fuel frequent arguments over raising kids. The couples often ask themselves – why did I make my life so complicated? And yet, the featured stories reveal the couple’s deep admiration for each other and a steely commitment to sustain their syncretic relationship. The Chinese father-in-law now dances Indian style. Strict vegetarians start cooking meat. While their love first appeared as treacherous rebellion, its endurance transforms lives and communities, forging a path towards unity in our fragmented world. Journey alongside these bold protagonists, who through their triumphs and struggles, illuminate the intricacies of human nature and our universal yearning for connection."

Shivaji Das, Yolanda Yu (Author), Andrew Hoffland (Narrator)

Audiobook

Collide: Embracing conflict to boost creativity

"Creative conflict is the world’s most powerful ideation technique. It’s an essential requirement for breakthrough-thinking and the secret behind every invention and innovation ever made.Are you overwhelmed by problems that need solving? Stuck looking for ideas? Pressured by deadlines and worried you don’t have a creative bone in your body? Then this is the book for you!Collide demystifies the process of how to come up with effective, problem-solving ideas.This book will help you discover how to unlock the transformative power of creative conflict. You will become an expert at sparking creativity. By the time you get to the end of this book, you will have all the tools to brainstorm like a champion.But be warned. Smashing ideas together is messy. Things will be broken. There are dangers ahead and I can’t protect you from all of them. It’s time to put your safety goggles on. The ride’s about to begin."

Tay Guan Hin (Author), Andrew Hoffland (Narrator)

Audiobook

The Preying Birds

"Mando Plaridel is the lead character in this novel of social consciousness. His character combines the qualities found in Simoun and Ibarra, the two lead characters in national hero Jose Rizal’s novels: Noli Me Tangere and El Filibusterismo. Ibarra is the passive character in Rizal’s novels, while Simoun is the active propagandist who wakes up the people from their centuries-old sleep under Spanish colonialism.After the war, society begins to know him as the brave editor of the Kampilan newspaper. He later becomes involved in the problems of the farmers with the abusive Monteros. Told from an omniscient point of view, Hernandez is able to enter the consciousness of the wealthy characters. He shows how the ruling classes-the politicians, landowners, judges, deputies and bishops-only protect their own interests, that is why they do not want to change the status quo.Dr Sabio is the progressive president of a university founded by Mando, who used the treasure thrown into the sea at the end of Rizal’s second novel to help improve society. The money is used to fund Freedom University and set up Kampilan, the brave newspaper. The novel points to the cooperative system of land ownership as the way out for the landless poor. It implies that change can only begin when the eyes of society have been finally opened."

Amado V. Hernandez (Author), Andrew Hoffland (Narrator)

Audiobook

Scream to the Shadows

"Unconfined to a single theme, this new collection of twenty short stories by Halim offers five distinct worlds – the paranormal mysteries from ‘The occult world’, with its dark settings reveal supernatural existences in the characteristic Halim style. ‘Fragmented Minds’ open doors to the tales of the horrors of some twisted human minds driven by madness. Without the theme of supernatural, these instances of the human rationality falling apart evoke fear of a different nature. The third set of horrors is a reflection of our vulnerability, with its tales of how the technology can be destructive at times. ‘Graveyard Voices’ makes you align your thoughts with the author who wonders who all are watching is when we walk by a graveyard and what thrilling rides they could take us on. The final set unearths stories that are influenced by the richness of Malay myths and legends, dark beliefs that may go back hundreds if not thousands of years ago into primeval past.Some are fastpaced, roller-coaster like even. Some are more leisurely. Some maybe scary like a haunted house ride while others less so, but in all the five different themes, you are guaranteed to Scream to the Shadows!"

Tunku Halim (Author), Andrew Hoffland (Narrator)

Audiobook

Final Reckoning

"From the innermost sanctum of the Prime Minister’s private offices among the Minaret-studded buildings of Putrajaya to streets filled with tear-gassed protestors in downtown Kuala Lumpur, Romen Bose, a former international correspondent and political communications consultant to then Prime Minister Najib Razak, provides a gripping and engaging true story of drama, intrigue, violence and incompetence that finally ended the rule of Malaysia’s sixty-one- year old Barisan Nasional Government in May 2018.With a front-row seat to the major controversies that hit the Najib Razak administration, Romen reveals for the first-time how the country’s leadership reacted to the disappearance of MH370 and the still classified covert moves to retrieve the remains of Malaysian victims following the shooting down of MH17.Final Reckoning also gives a blow-by-blow account of how the 1MDB scandal rocked the Government and the attempts by the country’s top politicians and their advisers to contain and explain it away. Through numerous conversations with key players and his presence at various top secret meetings amid the global investigations into the scandal, Final Reckoning pieces together how a sitting Prime Minister became, Najib claims, ‘the fall guy’ for a mastermind who had managed to pull off the single biggest con of the century. In doing so, Final Reckoning tells the story of an ultimately futile scramble to try and preserve a crumbling political legacy that had long been out of step with the realities of a new Malaysia.This book is the story of the wild roller-coaster ride that marked the Barisan Nasional Government’s rule, from the 2013 General Elections, until its 61-year-old hold on power came to an end on the night of 9 May 2018."

Romen Bose (Author), Andrew Hoffland (Narrator)

Audiobook

My Lovely Skull and Other Skeletons

"Each the darkest of tales. Skeletons in the cupboards of the mind. Shackled in a dungeon. Rattling the cages. Bones jangling as they grinningly emerge.Meet a hungry old woman who roasts her victims.A grieving father intent on rape and murder. A sex-slave nurse who uses lizards to kill. A blood-sucking creature avenging a battered wife. A teenager in love with a beach-discovered skull. A diva-wannabe who will poison to sing. An exorcism going terribly wrong.These and other skeletons await. Nightmarish, spine-chilling tales ready to embrace and draw youinto their blood-dripping dungeons.Are you ready for the shackles?Do you have a lovely skull?"

Tunku Halim (Author), Andrew Hoffland (Narrator)

Audiobook

Sang Kancil: How Seven Ordinary Malaysians Defied the Odds

"Ordinary is not as ordinary as you think. History is written by the loudest and most charismatic victors, but are silent about the true movers and shakers: the rebels, the honest servants, the quiet doers, the square pegs in a round hole, and the ordinary believers who kept showing up.Through seven moving tales of courage, prolific Malaysian writer, James Chai, shows us in his debut book how:– A frail 70-year-old woman became the face of Malaysia’s largest protest that helped overturn the longest-ruling regime in the world;– A mother-of-two fought through gender and racial unfairness and became the first Asian woman to win the ‘Nobel Prize for Cancer Research’;– A middle-aged, middle-level government servant exposed the largest white-collar crime in the world;– A punk graphic artist persevered through multiple arrests and drew one of the most recognisable activist artworks in the region;– An indigenous retiree battled powerful governments and corporations to usher in one of the largest environmental victories in Southeast Asia;– A group of leaderless Sikh organisation saved the lives of thousands in the worst flood in modern Malaysian history; and– A suburban bottom-of-class student found his way through modern history’s bloodiest wars and won the Pulitzer Prize.Sang Kancil will force us to reassess what is truly important and remind us of what we are capable of. Filled with research-backed theories, this book is a call-to-action for the underdogs battling our own giants."

James Chai (Author), Andrew Hoffland (Narrator)

Audiobook

The Ayah's Secret

"The Ayah's Secret is written by Harry MacLure and read for you by Pallavi Bharti and Andrew Hoffland. An old Ayah, Indian nanny, is forced to reveal a scandalous and shameful secret about an Anglo-Indian family living in India. Helen, an Anglo-indian divorcee living in England, returns to Chennai, the place of her birth in India, to find that her father has recently died. Before passing away, he had decided to hide Helen’s younger sister, Laura, who has mental health issues. Helen is determined to find Laura and hopes their long-time family Nanny, the Ayah, will be able to help with the search. But she soon discovers that the wily old Ayah conceals a disturbing secret too scandalous and shameful to reveal. The Ayah weaves a trail of misleading clues and enlists her young grand-daughter, Anjali, to help with the deception, thus making it harder for Helen to find the whereabouts of her missing sister. Helen must employ all her amateur detective skills to reunite with Laura and expose The Ayah’s secret."

Harry Maclure (Author), Andrew Hoffland, Pallavi Bharti (Narrator)

Audiobook

Autobiography of a Yogi

"'You realise that all along there was something tremendous within you, and you did not know it.' - Paramhansa Yogananda. Paramahansa Yogananda was one of those great spiritual teachers in India who introduced the ancient wisdom of Kriya yoga, to the western world. His book Autobiography of a Yogi, which was first published in 1946, has been regarded as a spiritual classic, inspiring numerous seekers around the world. His life and teachings continue to be a source of inspiration to people of all cultures and creeds including some of the famous personalities of our times. Indian cricket team captain Virat Kohli also encourages his followers to read the book. This book has sold over four million copies since its publication."

Paramhansa Yogananda (Author), Andrew Hoffland (Narrator)

Audiobook

Blue is like blue

"Vinod Kumar Shukla's Blue Is Like Blue, translated from Hindi by Arvind Krishna Mehrotra and Sara Rai, has been awarded The Inaugural Mathrubhumi Book of Year Award 2020 It is also the Winner of the Atta Galatta – Bangalore Literature Festival Book Prize 2019. Blue is like blue is a short story collection by Vinod Kumar Shukla. Renowned for bringing the marvellous to the ordinary, Vinod Kumar Shukla has long been recognized as one of India's foremost writers, with a voice uniquely his own. The stories in Blue Is Like Blue deal with 'smaller-than-life people' set in very small towns where things most often revolve around the basic necessities of life. These stories are a mix of mature melancholy and a sense of comical play.'Let's go home,' I said. 'Whose home?' 'You go to yours and I'll go to mine,' I said.'"

Vinod Kumar Shukla (Author), Andrew Hoffland (Narrator)

Audiobook

What I Did Not Learn At IIT

"A sudden transition from the mirthfulness of college life to the workplace often appears daunting and hard to acclimatise to. Time spent with friends, college festivities, overlooking the trials of life, and dreams of achieving big things abruptly transform into long office hours, stringent working conditions, and a monotonous life devoid of fun and frolic. Rajiv Aggarwal, in his book What I Did Not Learn At IIT, underscores the inevitability of this transition and explains how one should leverage one’s college education to choose the best career, giving oneself ample scope to learn and grow."

Rejeev Agarwal (Author), Andrew Hoffland (Narrator)

Audiobook

Audiobooks Narrated by Andrew Hoffland

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