"Online shopping is more popular than ever, and ecommerce is now a multi-billion-dollar industry. Isn't it time for you to claim your share? If you've been wondering how to start an online business, or get your current business thriving online, this comprehensive guide shares everything you need to know.
In Selling Online For Dummies, ecommerce advisor and online shopping guru Paul Waddy shows you exactly how to get started in setting up your online shop. With an expert's eye for business, and an easy-to-understand take on the technical stuff, Waddy takes you from digital start to finish as he discusses topics like:
● Finding hot products to sell, working with suppliers, and managing your inventory
● Building a website from scratch by choosing the right developer and platform
● Marketing your site with smart SEO, paid ads, and organic marketing strategies on Google, Instagram, Facebook, and TikTok
● Understanding the user experience and creating happy, loyal customers
● Dealing with payments, currencies, taxes, and duties"
"Launch a successful online store in moments with the help of the most popular ecommerce platform on the planet
As the platform of choice for over one million businesses in over 175 countries, Shopify powers everything from small local stores to multi-million-dollar ecommerce operations. There's no question you can make it work for you. But how can you get started?
In Shopify For Dummies, ecommerce exec, adviser, and speaker Paul Waddy wastes no time showing you how to create and open a thriving online store. You can do it all, from marketing and customer engagement to payments and shipping. The book will help you:
● Manage and market your inventory, including how to create collections and upload multiple products and images with a single click
● Learn to market to the right people at the right time in the right way, through platforms like Facebook and Google
● Discover how to make the most of Shopify's countless and powerful features, like email subscriber collection, tags, payment and currency options, shipping rules, and its in-depth analytics dashboard.
● Set shipping prices and rules, and create shipping accounts with Australia Post"
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