"En el libro Net Positive, el ex Presidente mundial de Unilever, aumentó la rentabilidad de sus accionistas en un 300%. Al mismo tiempo que la compañía ocupó la posición número 1 del mundo en materia de sostenibilidad durante once años. Paul Polman revela por primera vez cómo hacerlo. En colaboración con Andrew Winston, una de las voces más inspiracionales del mundo en temas de sostenibilidad empresarial, Paul Polman, muestra a los líderes empresariales cómo enfrentarse a los mayores y más urgentes desafíos de la humanidad —el cambio climático y la desigualdad— y construir, de este modo, un negocio próspero."
"Runaway climate change and gross inequality are ravaging the world. Who can help lead us to a better future? Business.
These and other massive challenges threaten our very existence on the planet. Yet division and discord risk undermining our response, just when we need to come together.
At this critical time in history, the imperative to reimagine our economies and companies could not be more urgent. Fortunately, many in the business community are helping to solve our most profound challenges, deploying long-term, purpose-led business models that put people and planet first. The key question has flipped from 'Why would you do sustainability?' to 'Why wouldn't you?'
In this paradigm-shifting book, former Unilever CEO Paul Polman and sustainable business guru Andrew Winston provide a model to help leaders build companies that contribute more to the world than they use or take—that is, net positive companies.
Net Positive outlines the principles and practices for surviving and thriving based on the experience of one world-leading company, Unilever, and other groundbreaking global organizations. This essential book is for leaders, executives, managers, and professionals who want to succeed, but know that winning requires caring deeply about serving the world."