"Digital Threads: The Small Business and Entrepreneur Playbook for Digital-First Marketing is your ultimate guide to mastering the digital marketing landscape. Whether you're an entrepreneur building your brand from the ground up or a small business owner eager to scale, this audiobook is packed with actionable insights to transform your marketing approach in today’s digital-first world.
In Digital Threads, renowned Fractional CMO, keynote speaker, university educator, and bestselling author Neal Schaffer distills over a decade of experience into a clear, practical playbook. From SEO and social media strategies to leveraging AI tools and repurposing content, this audiobook offers a comprehensive roadmap to building and growing your brand on a realistic budget.
What you’ll learn in this audiobook:
- Big Brand Strategies: Apply proven strategies from top brands—scaled for small businesses and entrepreneurs.
- Actionable Frameworks: Follow Neal’s step-by-step approach to building a strong online presence, boosting visibility, and engaging your audience.
- Repurposing Content: Maximize content by tailoring it across platforms, creating a lasting digital footprint.
- AI Integration: Use AI tools to streamline marketing, improve efficiency, and stay ahead.
- Proven Results: Real-world examples provide tools for measurable success and sustained growth.
With endorsements from industry leaders like Michael Stelzner, Brian Solis, and Ann Handley, Digital Threads is more than just a marketing book—it’s a game-changing playbook designed to empower small businesses and entrepreneurs to thrive in the digital age.
If you’re serious about mastering digital marketing and growing your business, Digital Threads is the audiobook for you. Listen today and start weaving your path to success."
"Today, there are still a large number of companies who, while engaging in social media, dont have a strategic approach nor have ever created an actual social media strategy document that can be shared internally. Furthermore, many companies dont even calculate how effective they are at their social media, one of the critical components of implementing any social media strategy. While companies spend more time, and money, in their social media efforts, the need to create an internal plan (= strategy) that everyone internally can understand gets greater by the day. Maximizing Social will be the practical book that will allow any business, big or small, to create and maintain their own social media strategy. Period. No more paying agencies or hiring expensive consultants. One read of this book and any business will have a clear vision of what they need to do to create and execute upon their social media for business roadmap. As such, the organization of the content will be very similar to the actual social media consulting strategies I have written for clients. The overall organization of the book will look as follows: How Far Social Media has Evolved and the Absolute Necessity for Creating a Social Media Strategy Preparing for the Creation of Your Social Media Strategy Elements of a Profitable Social Media Strategy Mechanics of a Profitable Social Media Strategy Maintaining Your Social Media Strategy"
"The Age of Influence is an essential guide for marketing professionals and business owners who want to create and implement a highly effective, sustainable influencer marketing plan in order for their brands to succeed.
We are amid an unprecedented digital transformation and tapping into this change is vital to any brand in today's climate. Social media has democratized authority and influence, and information is created and consumed in ways that are constantly evolving.
Internationally-recognized social media marketing expert Neal Schaffer explains how that shift plays a significant role in online marketing in the Influencer Era. Influencer marketing is about establishing relationships, turning fans into influencers, and leveraging that influence to share your message in a credible and authentic way.
In The Age of Influence, Schaffer teaches entrepreneurs, marketing executives, and cutting-edge agencies how to:
- Identify,?approach, and engage the right influencers for their brand or product.
- Determine?what resources to put behind influencer campaigns.
- Manage the business side of influencer marketing, including tools that will help?measure ROI.
- Develop?their brand's social media voice to become an influencer in its own right.
This book is the definitive guide to addressing the issues disrupting marketing trends, including declining television viewership, growing social media audiences, effectively spreading their message digitally, and increasing usage of ad-blocking technology."
