"Why are conservatives on the "right" and liberals on the "left"? What is an archetype? Most people drop these and other cultural references in conversation all the time without really knowing much about them. But with this witty, information-packed book, you can quickly bone up on the actual facts behind the multitude of data, events, and words that come at you each day--and that you've been casually bandying about without really understanding."
"It takes more than good social skills to get what you want from your child's teacher, your hairdresser, mechanic, hotel reservation agent and more. Encounters that were once simple are now like mini-excursions to a foreign land. Say The Magic Word is your passport to mastering these daily encounters. You'll find the most effective way to get what you want and need--and know what not to say and do. The insights and information come directly from the pros, people who have spent years in their particular line of work--and their advice is entertaining and unnervingly candid."
