Seize every day like it's the your gun lap!
During the final lap in a race, a gun is fired to let racers know that this is their last chance to give the race their all, to pull out all the stops and WIN! Using 'The Gun Lap' as a signal to get our lives in gear, we are freed of all restrictions but especially those we put on ourselves due to age, lack of time, and perceived lack of talent. Your Best is Next encourages readers to adopt an 'it is never too late' strategy in order to learn new skills or follow a new passion ? giving real life examples and action strategies.
Whether we realize it or not, we are all brands. We all have qualities that shape and influence how the people in our lives see us - and how we see ourselves. Nationally respected brand experts Jerry Wilson and Ira Blumenthal have helped some of the most exceptional companies and individuals in the world perfect their images. Now, in Managing Brand You, they reveal their proven seven-step process for personal brand building. Using illuminating examples from successful corporations like Coca-Cola and Starbucks as well as high-profile celebrities like Bono and Oprah, Managing Brand You gives readers a step-by-step guide for conducting a self analysis, creating a unique identity, defining their objectives, discovering their passions, creating a plan, putting that plan into action, and monitoring their progress. Wise and insightful, this book will help readers identify what it is that makes them unique and communicate it in a way that guarantees them success.
