"A leading expert on risk management describes how to steer your company through a 'risk hurricane'-the extreme risk exposure that can lead to major disruption for your business.
Risk management has become a standard part of the strategic tool kit, providing senior leaders with a forward-looking radar to scan the future and give early warnings of approaching threats and opportunities. However, even best-in-class organizations can falter in the face of extreme risk exposure. Special circumstances demand special responses, and extreme risk exposure needs very careful handling. Routine risk management approaches will fall short, but businesses that demonstrate a high degree of flexibility and resilience will have the competitive advantage and the ability to thrive where others fail.
The causes and consequences of meteorological hurricanes have parallels in the way uncontrolled risk exposure can develop in organizations. Both are caused largely by predictable factors, but both are characterized by sustained uncertainty and severe impact once they develop. If we can learn to predict a risk hurricane, prepare for it effectively, and survive its effects, then our organizations will be well placed to address the challenge of extreme risk exposure, if and when we are unfortunate enough to face it."
"This new edition of an award-winning risk management classic is more actionable than ever with new chapters on facilitating risk conversations and running a risk workshop.
Risk isn't just about threat; it's also about opportunity. You have to be ready to take advantage of the most unexpected good or bad events, or you'll lose out on major revenue opportunities. The Active Threat and Opportunity Management (ATOM) methodology helps companies, leaders, and project managers worldwide find the best strategy for taking advantage of unexpected events.
This Project Management Institute award-winning methodology is already used by top corporations. Will your organization be the next to take advantage of these brand-new chapters on risk workshops and risk facilitation? Exploit these ingenious techniques to get everyone in your organization on the same page about how much risk can be tolerated and make sure your MBA students and project managers are prepared to tackle the ups and downs of this risky world."
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