"Pivot your organization toward a more scalable and profitable business model.
The Network Imperative is a call to action for managers and executives to embrace network-based business models. The benefits are indisputable: companies that leverage digital platforms to co-create and share value with networks of employees, customers, and suppliers are fast outpacing the market. These companies, or network orchestrators, grow faster, scale with lower marginal cost, and generate the highest revenue multipliers.
Supported by research that covers fifteen hundred companies, authors Barry Libert, Megan Beck, and Jerry Wind guide leaders and investors through the ten principles that all organizations can use to grow and profit regardless of their industry. They also share a five-step process for pivoting an organization toward a more scalable and profitable business model.
The Network Imperative, brimming with compelling case studies and actionable advice, provides managers with what they really need: new tools and frameworks to generate unprecedented value in a rapidly changing age."
"Social Nation describes how businesses can engage customers, employees, suppliers, and shareholders in a mutually beneficial alliance by creating a well-designed and managed portfolio of social media initiatives. This portfolio can deliver dramatic results, spurring innovation, improving product design, raising employee productivity, lifting retention rates for all stakeholders, and boosting sales and profitability. Aside from rewards, there are risks to be considered. This book gives readers practical guidance, for example warning against the temptation to engage in social media as a quick-fix marketing or public-relations gimmick. Distilling the cumulative experience of hundreds of professionals and customers, the book offers 100 concise, experience-based prescriptions to help readers consider how they can best use social media to realize their goals. Compelling case histories and anecdotes illuminate and entertain. Topics include: Create solid platforms: build a seamless, integrated community platform. The unconnected piecemeal approach can create a communications problem. Get registration right: convince community members to register and provide the personal information you need--without annoying them. Take the measure of Twitter: members of Twitter are not the captive old-media audiences of television and radio; they have to be wooed. Humanize your business. Moderate, dont censor: an online community reflects on its sponsors public image. Monitor the content it shares without censoring freedom and unpredictability."
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