Every entrepreneur dreams to find a success formula to quickly go viral with his/her product or service. Carole Lamarque believes that this formula for success exists, in nature. It's called a Zoonotic: a virus that is spreading virally all over the world at lightning speed. In this book, she demonstrates with concrete examples how a zoonotic pandemic such as Covid-19 can inspire a successful viral business strategy.
| ISBN: | 9789401475143 |
| Publication date: | 13th December 2021 |
| Author: | Carole Lamarque |
| Publisher: | Lannoo Publishers |
| Format: | Paperback |
| Pagination: | 200 pages |
| Genres: |
Business strategy Entrepreneurship |