Man, racing driver, entrepreneur: three terms that well describe Gianpiero Moretti, creator of Momo half a century ago, an Italian company renowned for its excellence in the production of steering wheels, racing suits and car components from 1964 to today. The historic marque decided to celebrate this important anniversary with a book that covers the salient stages of its development and consolidation, as well as Moretti's long and prestigious motor racing career. From the company's association with Ferrari, dating back to the '60s when the Prancing Horse adopted Momo steering wheels for Formula 1, to the prolific IMSA experience, first with the Porsche 935 and then the Ferrari 333 SP, to its current involvement in the official Momo team. Then there was the far-reaching production of steering wheels and rims for production cars and the lively, colorful advertising campaigns that branded half a century of communications. These are just some of the chapters that comprise this engaging book, produced in close collaboration with the company.
| ISBN: | 9788879116077 |
| Publication date: | 25th December 2014 |
| Author: | Various Authors |
| Publisher: | Giorgio Nada Editore |
| Format: | Hardback |
| Pagination: | 200 pages |
| Genres: |
Motor cars: general interest Road and motor vehicles: general interest History |
Man, racing driver, entrepreneur: three terms that well describe Gianpiero Moretti, creator of Momo half a century ago, an Italian company renowned for its excellence in the production of steering wheels, racing suits and car components from 1964 to today. The historic marque decided to celebrate this important anniversary with a book that covers the salient stages of its development and consolidation, as well as Moretti's long and prestigious motor racing career. From the company's association with Ferrari, dating back to the '60s when the Prancing Horse adopted Momo steering wheels for Formula 1, to the prolific IMSA experience, first with the Porsche 935 and then the Ferrari 333 SP, to its current involvement in the official Momo team. Then there was the far-reaching production of steering wheels and rims for production cars and the lively, colorful advertising campaigns that branded half a century of communications. These are just some of the chapters that comprise this engaging book, produced in close collaboration with the company.
Momo Italy 1964 - 2014 50 Years features in the following genres: Motor cars: general interest, Road and motor vehicles: general interest, History
Momo Italy 1964 - 2014 50 Years is available in Hardback
Momo Italy 1964 - 2014 50 Years was written by Various Authors and published by Giorgio Nada Editore
Momo Italy 1964 - 2014 50 Years has 200 pages