Despite a number of retrospective works on cultural studies, to date no other book dedicates itself to the historical and theoretical examination of British cultural studies' engagement with the »active audience theory&« of the Birmingham School and its legacies.
However, this book is no mere reconstruction of active audience theory as Huimin Jin develops new theoretical insights initially through a critical review of Stuart Hall's classical model of »encoding/decoding&« and close readings of David Morley's groundbreaking ethnographic audience studies. Questioning the discourse model of the active audience proposed by Hall and Morley, Jin elaborates a new materialistic concept of audiences for the twenty-first century.
| ISBN: | 9783837618969 |
| Publication date: | 15th November 2012 |
| Author: | Huimin Jin |
| Publisher: | Transcript an imprint of transcript Verlag |
| Format: | Paperback |
| Pagination: | 180 pages |
| Series: | Cultural Studies |
| Genres: |
Cultural studies Philosophy Social and political philosophy Media studies Sociology |
Despite a number of retrospective works on cultural studies, to date no other book dedicates itself to the historical and theoretical examination of British cultural studies' engagement with the »active audience theory&« of the Birmingham School and its legacies.However, this book is no mere reconstruction of active audience theory as Huimin Jin develops new theoretical insights initially through a critical review of Stuart Hall's classical model of »encoding/decoding&« and close readings of David Morley's groundbreaking ethnographic audience studies. Questioning the discourse model of the active audience proposed by Hall and Morley, Jin elaborates a new materialistic concept of audiences for the twenty-first century.
Active Audience features in the following genres: Cultural studies, Philosophy, Social and political philosophy, Media studies, Sociology
Paperback. Not Available.
Active Audience was written by Huimin Jin and published by Transcript an imprint of transcript Verlag
Active Audience has 180 pages
Yes it is part of Cultural Studies series