Packaging is a highly underrated art form. As the first thing a consumer sees when looking at a product, it can make or break a sale. Every year, the Pentawards celebrate the art of the package by recognizing the world's most groundbreaking and influential designs. Designers compete in five main categories - beverages, food, body, luxury, and other markets - and no fewer than 50 sub-categories.
Featuring a selection of hundreds of works, this book brings together Pentawards winners from 2008 to 2016, providing a vivid demonstration of creativity in every form of packaging. Readers will discover, through product descriptions and plenty of images, what drives design industry leaders and agencies behind these creations, which permeate all aspects of our everyday lives. This well of inspiration will not just serve design and marketing professionals, but anyone with an interest in the creative process of packaging.
| ISBN: | 9783836555524 |
| Publication date: | 7th November 2017 |
| Author: | Julius Wiedemann |
| Publisher: | Taschen an imprint of TASCHEN |
| Format: | Hardback |
| Pagination: | 665 pages |
| Series: | Bibliotheca Universalis |
| Genres: |
Brands and branding Illustration and commercial art Product design |
Packaging is a highly underrated art form. As the first thing a consumer sees when looking at a product, it can make or break a sale.
The Package Design Book features in the following genres: Brands and branding, Illustration and commercial art, Product design
Hardback. £21.60, down from the £24.00 cover price. Temporarily Out Of Stock.
The Package Design Book was written by Julius Wiedemann and published by Taschen an imprint of TASCHEN
The Package Design Book has 665 pages
Yes it is part of Bibliotheca Universalis series
£21.60, reduced from £24.00. Temporarily Out Of Stock.