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Stakeholder Integration in Service Innovation

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Stakeholder Integration in Service Innovation Synopsis

Julia M. Jonas examines stakeholder integration and its' dynamics in the setting of service innovation in IT and manufacturing firms. Applying a service-dominant logic theory approach, the multiple case study research describes the implementation of stakeholder integration with its' complexity and challenges. The case analysis provides evidence how stakeholder integration is embedded in service systems, how it is influenced by the surrounding service systems and how it can create effects going beyond the integrated stakeholders.

About This Edition

ISBN: 9783658194628
Publication date:
Author: Julia M Jonas
Publisher: Springer Gabler an imprint of Springer Fachmedien Wiesbaden
Format: Paperback
Pagination: 206 pages
Series: Markt- Und Unternehmensentwicklung Markets and Organisations
Genres: Business mathematics and systems
Business applications

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