Based on multiple case study analysis, focusing on scalable service innovation, the present study provides a practical process model that shall serve telecommunication companies as a guideline while conducting strategic cross-industry innovation projects. The findings also pay attention to characteristics in cross-industry collaboration, organizational preconditions and strategic deliberations and postulate propositions for present theoretical innovation process models.
| ISBN: | 9783658088262 |
| Publication date: | 20th February 2015 |
| Author: | Tobias Hahn |
| Publisher: | Springer Gabler an imprint of Springer Fachmedien Wiesbaden |
| Format: | Paperback |
| Pagination: | 190 pages |
| Genres: |
Business innovation Management and management techniques Organizational theory and behaviour |