This book compiles the core aspects of procurement marketing in a way which allows an easier translation of relevant theoretical findings into every-day business. A decision orientated approach is presented which starts with a situation analysis and leads you through a heuristic structure to the right combination of procurement tools. We are convinced that the present book will prove to be a valuable tool for your every-day business.
| ISBN: | 9783642084133 |
| Publication date: | 3rd December 2010 |
| Author: | Udo Koppelmann |
| Publisher: | Springer an imprint of Springer Berlin Heidelberg |
| Format: | Paperback |
| Pagination: | 183 pages |
| Genres: |
Business and Management Purchasing and supply management Organizational theory and behaviour Management and management techniques |