This book compiles the core aspects of procurement marketing in a way which allows an easier translation of relevant theoretical findings into every-day business. A decision orientated approach is presented which starts with a situation analysis and leads you through a heuristic structure to the right combination of procurement tools. We are convinced that the present book will prove to be a valuable tool for your every-day business.
| ISBN: | 9783642084133 |
| Publication date: | 3rd December 2010 |
| Author: | Udo Koppelmann |
| Publisher: | Springer an imprint of Springer Berlin Heidelberg |
| Format: | Paperback |
| Pagination: | 183 pages |
| Genres: |
Business and Management Purchasing and supply management Organizational theory and behaviour Management and management techniques |
This book compiles the core aspects of procurement marketing in a way which allows an easier translation of relevant theoretical findings into every-day business. A decision orientated approach is presented which starts with a situation analysis and leads you through a heuristic structure to the right combination of procurement tools.
Procurement Marketing features in the following genres: Business and Management, Purchasing and supply management, Organizational theory and behaviour, Management and management techniques
Paperback, Hardback. Not Available.
Procurement Marketing was written by Udo Koppelmann and published by Springer an imprint of Springer Berlin Heidelberg
Procurement Marketing has 183 pages