Spanning the fields of corporate communication and corporate ethics, this book investigates how companies communicate their ethical stance on their web sites. The study integrates the findings of six case studies, including BellSouth, Lockheed Martin, Ben & Jerry's, McDonald's, Nike and Levi Strauss. This sample offers both typicality and systematic variety, as all of the six companies are in need of presenting themselves as ethical business players but belong to three different ethics paradigms. Despite this variation, their communicative strategies are quite similar regarding content choice, self-presentation, stakeholder address and the hypertextual organization of their messages.
| ISBN: | 9783631506950 |
| Publication date: | 8th April 2003 |
| Author: | Irene Pollach |
| Publisher: | P. Lang an imprint of Lang, Peter, GmbH, Internationaler Verlag der Wiss |
| Format: | Paperback |
| Pagination: | 235 pages |
| Series: | European University Studies. Series V, Economics and Management |
| Genres: |
Linguistics Communication studies Corporate governance: role and responsibilities of boards and directors Enterprise software |