A compilation of the core aspects of procurement marketing in a way which allows an easier translation of relevant theoretical findings into every-day business. The book adopts a decision-orientated approach, starting with a situation analysis and leading through a heuristic structure to the right combination of procurement tools. A valuable tool for continual reference.
| ISBN: | 9783540644590 |
| Publication date: | 16th July 1998 |
| Author: | Udo Koppelmann |
| Publisher: | Springer an imprint of Springer Berlin Heidelberg |
| Format: | Hardback |
| Pagination: | 184 pages |
| Genres: |
Business and Management Purchasing and supply management Organizational theory and behaviour Management and management techniques |
A compilation of the core aspects of procurement marketing in a way which allows an easier translation of relevant theoretical findings into every-day business. The book adopts a decision-orientated approach, starting with a situation analysis and leading through a heuristic structure to the right combination of procurement tools.
Procurement Marketing features in the following genres: Business and Management, Purchasing and supply management, Organizational theory and behaviour, Management and management techniques
Paperback, Hardback. Not Available.
Procurement Marketing was written by Udo Koppelmann and published by Springer an imprint of Springer Berlin Heidelberg
Procurement Marketing has 184 pages