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What the Eff

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What the Eff Synopsis

This book investigates how participants on YouTube respond to and enforce norms of sayability through self-censorship practices. Drawing on a corpus of YouTube commentary videos and their corresponding comments, What the eff adopts an interdisciplinary approach that combines sociopragmatics, media linguistics and linguistic taboo research in order to shed light on the complex processes of censorship and self-censorship in digitally mediated communication.

Through an examination of monomodal and multimodal instances of these processes, along with the metacommunicative discourse that accompanies them, this work reveals how participants actively negotiate and challenge what can and cannot be said on the platform, highlighting the dynamic and contested nature of online discourse in algorithmically controlled settings.

About This Edition

ISBN: 9783112236116
Publication date:
Author: Merle Willenberg
Publisher: De Gruyter Mouton an imprint of De Gruyter
Format: Hardback
Pagination: 350 pages
Series: Language and Social Life [LSL]
Genres: Linguistics
Semantics, discourse analysis, stylistics
Semiotics / semiology

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