This book introduces a novel approach to the analysis and practice of persuasive speaking and writing: heuristic rhetoric. The new method has evolved to fulfil the need at universities, government departments, political organisations, business enterprises and other public institutions for a modern practical alternative to classical rhetoric, which is, in the author's view, no longer capable of giving a complete description of contemporary, predominantly mediatised, forms of public persuasive discourse, whilst other competing disciplines, such as critical discourse analysis or strategic manoeuvring, have not yet produced a set of tools, which have the comprehensive nature and practical orientation of Classical Greek and Roman rhetorical system. The book expounds heuristic rhetoric as an inter-disciplinary method to develop advanced skills of critical and strategic reasoning. Applying a novel set of principles for the strategic analysis of persuasive reasoning in complex rhetorical situations, the method emphasizes preparing and continuously adjusting argumentation according to the demands of unpredictable circumstances.
| ISBN: | 9783030984816 |
| Publication date: | 1st December 2022 |
| Author: | Gábor Tahin |
| Publisher: | Palgrave Macmillan an imprint of Springer International Publishing |
| Format: | Hardback |
| Pagination: | 150 pages |
| Series: | Rhetoric, Politics and Society |
| Genres: |
Political science and theory Literary studies: ancient, classical and medieval Communication studies Political structure and processes |
This book introduces a novel approach to the analysis and practice of persuasive speaking and writing: heuristic rhetoric. The new method has evolved to fulfil the need at universities, government departments, political organisations, business enterprises and other public institutions for a modern practical alternative to classical rhetoric, which is, in the author's view, no longer capable of giving a complete description of contemporary, predominantly mediatised, forms of public persuasive discourse, whilst other competing disciplines, such as critical discourse analysis or strategic manoeuvring, have not yet produced a set of tools, which have the comprehensive nature and practical orientation of Classical Greek and Roman rhetorical system. The book expounds heuristic rhetoric as an inter-disciplinary method to develop advanced skills of critical and strategic reasoning. Applying a novel set of principles for the strategic analysis of persuasive reasoning in complex rhetorical situations, the method emphasizes preparing and continuously adjusting argumentation according to the demands of unpredictable circumstances.
Heuristic Rhetoric features in the following genres: Political science and theory, Literary studies: ancient, classical and medieval, Communication studies, Political structure and processes
Hardback. £98.99, down from the £109.99 cover price. Not Available.
Heuristic Rhetoric was written by Gábor Tahin and published by Palgrave Macmillan an imprint of Springer International Publishing
Heuristic Rhetoric has 150 pages
Yes it is part of Rhetoric, Politics and Society series
£98.99, reduced from £109.99. Not Available.