This book highlights the latest research presented at the first Digital Marketing & eCommerce Conference (Barcelona, Spain, June 2020). Papers include a diverse set of digital marketing and eCommerce-related topics such as user psychology and behavior in social commerce, influencer marketing in social commerce, social media monetization strategies, social commerce characteristics and their impact on user behavior, social branding, business model, user privacy, and more.
| ISBN: | 9783030475949 |
| Publication date: | 7th May 2020 |
| Author: | Francisco J MartínezLópez |
| Publisher: | Springer Nature Switzerland AG |
| Format: | Paperback |
| Pagination: | 220 pages |
| Series: | Springer Proceedings in Business and Economics |
| Genres: |
Sales and marketing Computer applications in the social and behavioural sciences E-commerce: business aspects Business mathematics and systems Business applications |