"Distance Still Matters" is an influential Harvard Business Review article. In this work, Ghemawat proposes the CAGE distance framework that allows firms to consider four dimensions of international distance (cultural, administrative, geographic, and economic) when planning global expansion. Then, he demonstrates the usefulness of the framework with a practical case of a company that identified a better market for expansion by factoring in the effects of distance. "Distance Still Matters" is considered a seminal work in international business literature and a major contribution to the globalization debate that appears on the core reading list of most international business courses.
| ISBN: | 9781912453009 |
| Publication date: | 15th May 2018 |
| Author: | Alessandro Giuduci, Marianna Rolbina |
| Publisher: | Routledge an imprint of Macat Library |
| Format: | Paperback |
| Pagination: | 100 pages |
| Series: | The Macat Library |
| Genres: |
Business and Management Literary theory Political science and theory Psychology Philosophy |
"Distance Still Matters" is an influential Harvard Business Review article. In this work, Ghemawat proposes the CAGE distance framework that allows firms to consider four dimensions of international distance (cultural, administrative, geographic, and economic) when planning global expansion.
Pankaj Ghemawat's Distance Still Matters features in the following genres: Business and Management, Literary theory, Political science and theory, Psychology, Philosophy
Paperback, Hardback. £5.85, down from the £6.50 cover price. Not Available.
Pankaj Ghemawat's Distance Still Matters was written by Alessandro Giuduci, Marianna Rolbina and published by Routledge an imprint of Macat Library
Pankaj Ghemawat's Distance Still Matters has 100 pages
Yes it is part of The Macat Library series
£5.85, reduced from £6.50. Not Available.