Much more than a successful film trilogy, Lord of the Rings has become an unparalleled media phenomenon. Through its impact on regional as well as global industries, and stretching from a British origin over Hollywood to a New Zealand appropriation it has challenged our thinking about the commercial contexts of popular culture. Lord of the Rings: Popular Culture in Global Context brings together leading scholars in the fields of media and film studies to explore the various strategies and implications underlying the global presence of Lord of the Rings.
Chapters address how the trilogy has been planned and received as a media business; how it was received by critics and fans, and how spin-offs, franchises, associated media, and indeed the text itself have been affected by its success and appeal. The book covers different national contexts and presents a lively and diverse combination of textual, historical and empirical study.
| ISBN: | 9781904764823 |
| Publication date: | 15th December 2006 |
| Author: | Ernest Mathijs |
| Publisher: | Wallflower Press an imprint of Columbia University Press |
| Format: | Paperback |
| Pagination: | 341 pages |
| Genres: |
Popular culture |
Much more than a successful film trilogy, Lord of the Rings has become an unparalleled media phenomenon. Through its impact on regional as well as global industries, and stretching from a British origin over Hollywood to a New Zealand appropriation it has challenged our thinking about the commercial contexts of popular culture.
The Lord of the Rings features in the following genres: Popular culture
Paperback. Not Available.
The Lord of the Rings was written by Ernest Mathijs and published by Wallflower Press an imprint of Columbia University Press
The Lord of the Rings has 341 pages