Going Organic

Going Organic Synopsis

This book sets out to examine what really is going on in the organic sector socially and politically. In the process, it debunks a number of apparently common-sense beliefs:

• that organic consumers are wealthy environmental and health extremists
• that growth in the industry will inevitably undermine its environmental values
• that mainstream media is antagonistic to organics
• and that the industry is driven by consumer demand. This book seeks to make a practical contribution to the development of more sustainable food systems by articulating what it takes to get people involved in organics at each stage of the food chain