This book examines the cutting-edge concept of gamification in tourism. It provides a theoretical foundation for tourism gamification and discusses the concepts of gaming and gamification and their application in the tourism and hospitality industry. The chapters offer valuable insights by showcasing examples of best practice from different countries and addressing key issues of game mechanism and game design principles. They focus on areas such as game design elements, game player types and their motivation, location-based games, augmented reality and virtual reality games. The volume will be useful for students and researchers in tourism marketing, digital tourism, smart tourism and tourism futures. It also serves as a helpful tool for tourism industry practitioners looking to increase customer engagement, enhance loyalty and raise brand awareness.
| ISBN: | 9781845418212 |
| Publication date: | 10th May 2021 |
| Author: | Feifei Xu |
| Publisher: | Channel View Publications an imprint of Channel View Publications Ltd |
| Format: | Hardback |
| Pagination: | 312 pages |
| Series: | Aspects of Tourism |
| Genres: |
Hospitality, sports, leisure and tourism industries Practical applications of information technology Computer and video game industry Virtual reality |
This book examines the cutting-edge concept of gamification in tourism. It provides a theoretical foundation for tourism gamification and discusses the concepts of gaming and gamification and their application in the tourism and hospitality industry. The chapters offer valuable insights by showcasing examples of best practice from different countries and addressing key issues of game mechanism and game design principles. They focus on areas such as game design elements, game player types and their motivation, location-based games, augmented reality and virtual reality games. The volume will be useful for students and researchers in tourism marketing, digital tourism, smart tourism and tourism futures. It also serves as a helpful tool for tourism industry practitioners looking to increase customer engagement, enhance loyalty and raise brand awareness.
Gamification for Tourism features in the following genres: Hospitality, sports, leisure and tourism industries, Practical applications of information technology, Computer and video game industry, Virtual reality
Gamification for Tourism is available in Hardback
Gamification for Tourism was written by Feifei Xu and published by Channel View Publications an imprint of Channel View Publications Ltd
Gamification for Tourism has 312 pages
Yes it is part of Aspects of Tourism series
£107.96