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Creating an Innovative Culture

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Creating an Innovative Culture Synopsis

Fast track route to making innovation happen

Covers the key ingredients of cultures that actively stimulate and encourage innovation and creativity, from idea generation and evaluation to the five key motivators and the five key enablers that ensure that great ideas come to fruition

Examples and lessons from some of the world's most creative businesses, including Goldman Sachs and 3M, and ideas from the smartest thinkers, including Arthur Koestler, James Christiansen and Edward de Bono

Includes a glossary of key concepts and a comprehensive resources guide

About This Edition

ISBN: 9781841123868
Publication date:
Author: Dennis Sherwood
Publisher: Capstone an imprint of Wiley
Format: Paperback
Pagination: 127 pages
Series: ExpressExec. Innovation
Genres: Business and Management

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