Fast track route to fostering and exploiting a creative dynamic in any organisation
Covers the key areas of creative team working and brainstorming, leading projects with a creative output, choosing and backing winning ideas and motivating and rewarding staff
Examples and lessons from some of the world's most creative businesses, including AOL Time-Warner, BMW, IDEO and Nortel Networks, and ideas from the smartest thinkers, including Edward de Bono, Gary Hamel, Richard Pascale and W. Chan Kim
Includes a glossary of key concepts and a comprehensive resources guide
| ISBN: | 9781841123189 |
| Publication date: | 29th January 2002 |
| Author: | Michel Syrett, Jean Lammiman |
| Publisher: | Capstone an imprint of Wiley |
| Format: | Paperback |
| Pagination: | 112 pages |
| Series: | ExpressExec. Innovation |
| Genres: |
Business and Management |
Fast track route to fostering and exploiting a creative dynamic in any organisation Covers the key areas of creative team working and brainstorming, leading projects with a creative output, choosing and backing winning ideas and motivating and rewarding staff Examples and lessons from some of the world's most creative businesses, including AOL Time-Warner, BMW, IDEO and Nortel Networks, and ideas from the smartest thinkers, including Edward de Bono, Gary Hamel, Richard Pascale and W. Chan Kim Includes a glossary of key concepts and a comprehensive resources guide
Creativity features in the following genres: Business and Management
Paperback. Not Available.
Creativity was written by Michel Syrett, Jean Lammiman and published by Capstone an imprint of Wiley
Creativity has 112 pages
Yes it is part of ExpressExec. Innovation series