Fast track route to managing and exploiting intellectual property
Covers the key areas of managing IPR from the alternative forms available and their means of protection to approaches for creating revenue and leveraging value
Examples and lessons from some of the world's most successful businesses, including BTG, IBM, Qualcomm and the Teletubbies, and ideas from the smartest thinkers, including Kevin Rivette, Jessica Litman, Thomas Stewart and Seth Shulman
Includes a comprehensive resources guide
| ISBN: | 9781841123134 |
| Publication date: | 10th January 2002 |
| Author: | Chris Fitzsimmons, Tim Jones |
| Publisher: | Capstone an imprint of Wiley |
| Format: | Paperback |
| Pagination: | 110 pages |
| Series: | ExpressExec. Innovation |
| Genres: |
Business and Management |
Fast track route to managing and exploiting intellectual property Covers the key areas of managing IPR from the alternative forms available and their means of protection to approaches for creating revenue and leveraging value Examples and lessons from some of the world's most successful businesses, including BTG, IBM, Qualcomm and the Teletubbies, and ideas from the smartest thinkers, including Kevin Rivette, Jessica Litman, Thomas Stewart and Seth Shulman Includes a comprehensive resources guide
Managing Intellectual Property features in the following genres: Business and Management
Paperback. Not Available.
Managing Intellectual Property was written by Chris Fitzsimmons, Tim Jones and published by Capstone an imprint of Wiley
Managing Intellectual Property has 110 pages
Yes it is part of ExpressExec. Innovation series