The twentieth volume of Research in Consumer Behavior presents twelve chapters, selected from the best papers submitted at the 13th annual Consumer Culture Theory Conference held in Denmark in June 2018. Aligned with the conference's thematic emphasis on storytelling, the contributors' research stories open the eyes and minds of readers to thought-provoking ideas, theories, and contexts.
| ISBN: | 9781787542860 |
| Publication date: | 10th April 2019 |
| Author: | Consumer Culture Theory Conference |
| Publisher: | Emerald Publishing an imprint of Emerald Publishing Limited |
| Format: | Hardback |
| Pagination: | 216 pages |
| Series: | Research in Consumer Behavior |
| Genres: |
Market research |
The twentieth volume of Research in Consumer Behavior presents twelve chapters, selected from the best papers submitted at the 13th annual Consumer Culture Theory Conference held in Denmark in June 2018. Aligned with the conference's thematic emphasis on storytelling, the contributors' research stories open the eyes and minds of readers to thought-provoking ideas, theories, and contexts. This book will allow researchers and graduate students working in the area of consumer research and marketing to explore three narrative lines that were prevalent during the conference: 'Objects and their doings', 'Glocalization', and 'Constituting Markets'.
Consumer Culture Theory features in the following genres: Market research
Hardback. Not Available.
Consumer Culture Theory was written by Consumer Culture Theory Conference and published by Emerald Publishing an imprint of Emerald Publishing Limited
Consumer Culture Theory has 216 pages
Yes it is part of Research in Consumer Behavior series