Genes create brains, brains create beliefs, beliefs create attitudes, attitudes create group-identities, group identities create norms, norms create values, and values create cultures. The most effective persuasion techniques work backwards.
Ideas sweep across cultures in waves, beginning with early adopters who reduce uncertainty for the rest of the population. It's rarely because the innovation is amazing in and of itself, but because early adopters signal to the group that it's safe to think again.
This book explains how minds change - and how to change them - not over hundreds of years, but in less than a generation, in less than a decade, or sometimes in a single conversation.
| ISBN: | 9781786075949 |
| Publication date: | 23rd June 2023 |
| Author: | David McRaney |
| Publisher: | Oneworld an imprint of Oneworld Publications |
| Format: | Paperback |
| Pagination: | 352 pages |
| Genres: |
Decision theory: general Social, group or collective psychology Cognition and cognitive psychology Popular Science Popular psychology Business and Management |
Genes create brains, brains create beliefs, beliefs create attitudes, attitudes create group-identities, group identities create norms, norms create values, and values create cultures. The most effective persuasion techniques work backwards. Ideas sweep across cultures in waves, beginning with early adopters who reduce uncertainty for the rest of the population.
How Minds Change features in the following genres: Decision theory: general, Social, group or collective psychology, Cognition and cognitive psychology, Popular Science, Popular psychology, Business and Management
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How Minds Change was written by David McRaney and published by Oneworld an imprint of Oneworld Publications
How Minds Change has 352 pages