In this new second edition, How To Capture and Keep Clients: Marketing Strategies for Lawyers, the best and most innovative solo and small firm lawyers give the reader their secrets, approaches, and strategies to that age-old puzzle of growing your law firm. Through this wealth of savvy advice, the reader will learn how to: Ask for business Attract and keep clients Network Partner with other lawyers Build a virtual law firm Market a specialty or boutique practice Market to ethnic communities Market in a small town Use technology in client development Create a service-centered firm Brand your law firm just like the big firms do Make marketing part of your daily practice Avoid ethical marketing mistakes The book is packed with strategies on how to overcome obstacles and position the lawyer for lifelong success.
| ISBN: | 9781634252140 |
| Publication date: | 7th April 2016 |
| Author: | American Bar Association |
| Publisher: | American Bar Association |
| Format: | Paperback |
| Pagination: | 267 pages |
| Genres: |
Legal profession / practice of law: general |
In this new second edition, How To Capture and Keep Clients: Marketing Strategies for Lawyers, the best and most innovative solo and small firm lawyers give the reader their secrets, approaches, and strategies to that age-old puzzle of growing your law firm. Through this wealth of savvy advice, the reader will learn how to: Ask for business Attract and keep clients Network Partner with other lawyers Build a virtual law firm Market a specialty or boutique practice Market to ethnic communities Market in a small town Use technology in client development Create a service-centered firm Brand your law firm just like the big firms do Make marketing part of your daily practice Avoid ethical marketing mistakes The book is packed with strategies on how to overcome obstacles and position the lawyer for lifelong success.
How to Capture and Keep Clients features in the following genres: Legal profession / practice of law: general
Paperback. Not Available.
How to Capture and Keep Clients was written by American Bar Association and published by American Bar Association
How to Capture and Keep Clients has 267 pages