A sharp, deeply reported case study in how failure reshaped modern Formula One--told with access, authority, and bite. This book turns motorsport chaos into a lasting industry lesson.
In 1992, a shoe manufacturer from rural Italy decided to conquer Formula One. What could possibly go wrong? Ian Strathcarron delivers a riveting exposé of Andrea Moda Formula--the team that became synonymous with chaos, ambition, and spectacular failure. Andrea Sassetti's audacious dream of elevating his fashion brand through motorsport instead produced one of F1's most farcical chapters: cars that caught fire in the pit lane, drivers sent out on worn tires, and a team owner arrested in the paddock. Through candid interviews with drivers Roberto Moreno and Perry McCarthy, mechanics, and the recollections of F1 powerbrokers Bernie Ecclestone and Max Mosley, this meticulously researched account reveals how one team's incompetence inadvertently transformed Formula One forever. Part cautionary tale, part tragicomedy, Andrea Moda Formula is essential reading for anyone fascinated by motorsport's most spectacular disasters.| ISBN: | 9781592118144 |
| Publication date: | 1st September 2026 |
| Author: | Ian Strathcarron |
| Publisher: | Histria A&E an imprint of Histria Books |
| Format: | Paperback |
| Pagination: | 136 pages |
| Genres: |
Biography: sport History of specific companies / corporate history Car racing History of sport |
A sharp, deeply reported case study in how failure reshaped modern Formula One--told with access, authority, and bite. This book turns motorsport chaos into a lasting industry lesson.
In 1992, a shoe manufacturer from rural Italy decided to conquer Formula One. What could possibly go wrong? Ian Strathcarron delivers a riveting exposé of Andrea Moda Formula--the team that became synonymous with chaos, ambition, and spectacular failure. Andrea Sassetti's audacious dream of elevating his fashion brand through motorsport instead produced one of F1's most farcical chapters: cars that caught fire in the pit lane, drivers sent out on worn tires, and a team owner arrested in the paddock. Through candid interviews with drivers Roberto Moreno and Perry McCarthy, mechanics, and the recollections of F1 powerbrokers Bernie Ecclestone and Max Mosley, this meticulously researched account reveals how one team's incompetence inadvertently transformed Formula One forever. Part cautionary tale, part tragicomedy, Andrea Moda Formula is essential reading for anyone fascinated by motorsport's most spectacular disasters.Andrea Moda Formula features in the following genres: Biography: sport, History of specific companies / corporate history, Car racing, History of sport, Ball sports / ball games
Andrea Moda Formula is available in Paperback, Hardback
Andrea Moda Formula was written by Ian Strathcarron and published by Histria A&E an imprint of Histria Books
Andrea Moda Formula has 136 pages
£13.49