The central theme of this book is that the power of public relations is both widely understood and misunderstood, and it is the latter that must be addressed. The book explores how public relations' power is obtained, used and misused in terms of both process and outcomes. The 10 case studies provide excellent examples of the breadth of perspectives and definitions of power that are available to understand power's role in public relations practice.
| ISBN: | 9781572736818 |
| Publication date: | 30th December 2006 |
| Author: | Jeffrey L Courtright, Peter M Smudde, Gary L Kreps |
| Publisher: | Hampton Press |
| Format: | Paperback |
| Pagination: | 308 pages |
| Series: | Hampton Press Communication Series: Communication & Social Organization |
| Genres: |
Public relations |