This step-by-step introduction to conducting media and communication research offers practical insights along with the author's signature lighthearted style to make discussion of qualitative and quantitative methods easy to comprehend. The Fifth Edition of Media and Communication Research Methods includes a new chapter on discourse analysis; expanded discussion of social media, including discussion of the ethics of Facebook experiments; and expanded coverage of the research process with new discussion of search strategies and best practices for analyzing research articles. Ideal for research students at both the graduate and undergraduate level, this proven book is clear, concise, and accompanied by just the right number of detailed examples, useful applications, and valuable exercises to help students to understand, and master, media and communication research.
| ISBN: | 9781544371740 |
| Publication date: | 14th February 2019 |
| Author: | Arthur Asa Berger |
| Publisher: | Sage an imprint of SAGE Publications |
| Format: | Paperback |
| Pagination: | 488 pages |
| Genres: |
Research methods: general |
This step-by-step introduction to conducting media and communication research offers practical insights along with the author's signature lighthearted style to make discussion of qualitative and quantitative methods easy to comprehend. The Fifth Edition of Media and Communication Research Methods includes a new chapter on discourse analysis; expanded discussion of social media, including discussion of the ethics of Facebook experiments; and expanded coverage of the research process with new discussion of search strategies and best practices for analyzing research articles. Ideal for research students at both the graduate and undergraduate level, this proven book is clear, concise, and accompanied by just the right number of detailed examples, useful applications, and valuable exercises to help students to understand, and master, media and communication research.
Media and Communication Research Methods features in the following genres: Research methods: general
Paperback, Ebook. £112.50, down from the £125.00 cover price. Not Available.
Media and Communication Research Methods was written by Arthur Asa Berger and published by Sage an imprint of SAGE Publications
Media and Communication Research Methods has 488 pages
£112.50, reduced from £125.00. Not Available.