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Doing Focus Groups

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Doing Focus Groups Synopsis

Focus groups are a popular method for collecting qualitative data in the social sciences. Doing Focus Groups provides a concise, practical introduction to planning and organizing successful focus groups. Barbour discusses the advantages and limitations of using group discussion and demonstrates effective methods for collecting and analyzing data. This is a perfect how-to introduction to getting the most out of your focus group research.

About This Edition

ISBN: 9781473912441
Publication date:
Author: Rosaline S Barbour
Publisher: Sage an imprint of SAGE Publications
Format: Paperback
Pagination: 224 pages
Series: The SAGE Qualitative Research Kit
Genres: Social research and statistics

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