Advertising and Reality: A Global Study of Representation and Content offers, for the first time, an extensive study of the way our life is represented in advertising. Leading scholars from different countries, who specialize in marketing communication and media studies, review and analyze different advertising contents and give us a truly cross-cultural view of the matter. Among the contents that are thoroughly discussed throughout the book one finds sexuality, violence, family activities, gender roles, vocations, minorities roles, periodical reconstruction and more.
This book provides an up-to-date picture of the way modern life is portrayed in the most popular format of marketing communication worldwide.
| ISBN: | 9781441191946 |
| Publication date: | 18th October 2012 |
| Author: | Amir Hetsroni |
| Publisher: | Bloomsbury Continuum an imprint of Bloomsbury Publishing Plc |
| Format: | Paperback |
| Pagination: | 272 pages |
| Genres: |
Media studies Media studies: advertising and society Advertising Sociology |
Advertising and Reality: A Global Study of Representation and Content offers, for the first time, an extensive study of the way our life is represented in advertising. Leading scholars from different countries, who specialize in marketing communication and media studies, review and analyze different advertising contents and give us a truly cross-cultural view of the matter.
Advertising and Reality features in the following genres: Media studies, Media studies: advertising and society, Advertising, Sociology
Paperback. Not Available.
Advertising and Reality was written by Amir Hetsroni and published by Bloomsbury Continuum an imprint of Bloomsbury Publishing Plc
Advertising and Reality has 272 pages