This book is based on the Functional Theory of Political Campaign Discourse. It adopts a communication perspective to campaigns for public office. It discusses medium (e.g., speeches TV spots, debates, social media), sources of campaign messages, context (e.g., primary vs. general campaign), audience (voters and how they process messages), news coverage of election campaigns, and non-presidential and non-U.S. election messages.
| ISBN: | 9781433188077 |
| Publication date: | 29th April 2022 |
| Author: | William L Benoit |
| Publisher: | Peter Lang Publishing Inc |
| Format: | Paperback |
| Pagination: | 326 pages |
| Genres: |
Communication studies Political science and theory Political structure and processes |