"A global bestseller and TED Talk sensation, this is a powerful book for anyone aspiring to be a great leader or for anyone who wants to find someone to inspire them."
If you've not heard of Simon Sinek, you have to get yourself from under that rock, and buy his book Start With Why. Steve Jobs, The Wright Brothers and Martin Luther King have one thing in common: they started with why. Sinek is an inspiration, an incredible thinker, who helps you see things differently. He breaks it down into the component parts so you understand how leaders should lead.
Why are some people and organisations more inventive, pioneering and successful than others? And why are they able to repeat their success again and again?
In business, it doesn't matter what you do, it matters WHY you do it. Unlock the secrets to business success and inspirational leadership with Sinek's Start With Why.
'One of the most incredible thinkers of our time,' Steven Bartlett, podcaster and author of Diary of a CEO
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Simon Sinek's iconic global bestseller has sold more than three million copies by asking a simple fundamental question:
Why are some people and organisations more innovative, more influential, and more profitable than others?
The answer to why is another why. Leaders like Martin Luther King Jr., Steve Jobs, and the Wright Brothers had little in common, but they all started with a WHY. They realized that people won't truly buy into an idea, a movement, a product or a service until they understand the WHY behind it.
With a new foreword, and updates throughout - like the importance of holding onto our WHY in a social media obsessed world - this 15th anniversary edition celebrates the simple but transformative idea that leads people to inspire greatness.
----------- 'A deep, abiding understanding of what you want to inspire, and how you want to lead is the basis of this inspirational book' Forbes
